Real Housewives Gifts
FailShoppers spend an estimated $22K a year here, so Real Housewives Gifts is a Fail.
- Flapen Score
- 31 / 100Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 4531
- Market size
- $22K/yr203K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 12 sellers
Flapen Score
Real Housewives Gifts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Real Housewives Gifts is stronger. Inside it, weaker.
Market
The Real Housewives Gifts market on Amazon at a glance
Shoppers on Amazon United States searched for Real Housewives Gifts 203K times last year and spent an estimated $22K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 203K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $22Ka year
- Peak month
- December8.1× the quietest month
- Top search term
- real housewives116K searches a year
02 · Price
A sale here is worth $12.93.
Listings sell for $12.93 on average, from $6.73 to $18.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.93 that is $1K to $3K a year per listing.
- Average price
- $12.93under the $15 to $100 sweet spot
- Price range
- $6.73–$18.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,386 within Lingerie. It carries 167 reviews at 4.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #4,386in Lingerie
- Average rating
- 4.83 starsAmazon United States average 4.42 stars
- Average reviews
- 167per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Real Housewives Gifts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
12
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
16%
- Brand 158%
- Brand 27%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 16%)
Demand
Real Housewives Gifts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 8.1×
Search terms
Top Real Housewives Gifts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- real housewives116K/yr
- real housewives gifts51K/yr
- the real housewives20K/yr
- real housewives merch15K/yr
Reviews and returns
What reviews say buyers love and hate about Real Housewives Gifts
We read the reviews and the return reasons for every product selling here.
“Perfect gift for a co worker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Real Housewives Gifts questions
Answered from the same tracked data.









