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Real Essentials Mens Shirts

Fail

Shoppers spend an estimated $67K a year here, so Real Essentials Mens Shirts is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$67K/yr246K searches / yr
90-day growth
+29.7%search demand this quarter
Competition
21%top-5 click share · 28 brands · 129 sellers

Flapen Score

Real Essentials Mens Shirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Real Essentials Mens Shirts is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Real Essentials Mens Shirts market on Amazon at a glance

Shoppers on Amazon United States searched for Real Essentials Mens Shirts 246K times last year and spent an estimated $67K. The top 5 brands take 73% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
246K
Growth, 90 days vs prior 90
+29.7%
Conversion, latest week
1.3%
Market size, estimated
$67Ka year
Peak month
July3.7× the quietest month
Top search term
under armour tech 2.022K searches a year

02 · Price

A sale here is worth $20.31.

Listings sell for $20.31 on average, from $6.54 to $48.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.31 that is $0 to $2K a year per listing.

Average price
$20.31inside the $15 to $100 sweet spot
Price range
$6.54–$48.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #282 within Active Shirts & Tees. It carries 9,020 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
2.3%
Average rank
#282in Active Shirts & Tees
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
9,020per listing
Listings tracked
115

04 · Newcomers

8 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
42 months

Products

Top Real Essentials Mens Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

129

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

21%

Top 20: 45%

Open market

24%

  • Brand 152%
  • Brand 27%
  • Brand 35%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Real Essentials Mens Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.7×

Search terms

Top Real Essentials Mens Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • under armour tech 2.022K/yr
  • black dri fit shirt men22K/yr
  • black dry fit t shirts for men19K/yr
  • under armour tech tee men23K/yr
  • under armour workout shirts men22K/yr
  • under armour dry fit shirts for men18K/yr
  • under armour dri fit shirt men14K/yr
  • under armour loose fit shirts for men11K/yr
  • black under armour shirt13K/yr
  • under armour cotton t shirts for men10K/yr

Reviews and returns

What reviews say buyers love and hate about Real Essentials Mens Shirts

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Shirt is too long”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Real Essentials Mens Shirts questions

Answered from the same tracked data.