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Rbg

Fail

Shoppers spend an estimated $12K a year here, so Rbg is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$12K/yr67K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
48%top-5 click share · 17 brands · 24 sellers

Flapen Score

Rbg against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rbg is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rbg market on Amazon at a glance

Shoppers on Amazon United States searched for Rbg 67K times last year and spent an estimated $12K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
1.2%
Market size, estimated
$12Ka year
Peak month
December3.2× the quietest month
Top search term
ruth bader ginsburg32K searches a year

02 · Price

A sale here is worth $14.98.

Listings sell for $14.98 on average, from $5.49 to $33.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $14.98 that is $0 to $1K a year per listing.

Average price
$14.98under the $15 to $100 sweet spot
Price range
$5.49–$33.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #31,525 within Socks & Hosiery. It carries 322 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
5.0%
Average rank
#31,525in Socks & Hosiery
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
322per listing
Listings tracked
30

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rbg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

23%

  • Brand 122%
  • Brand 217%
  • Brand 312%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Rbg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Rbg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ruth bader ginsburg32K/yr
  • rbg25K/yr
  • ruth bader ginsburg gifts10K/yr

Reviews and returns

What reviews say buyers love and hate about Rbg

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Size-Overall”
2.2%of orders come back
“the case was much smaller than expected for the cost”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rbg questions

Answered from the same tracked data.