rbg
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Review moat
Great322.27avg incumbent reviews — the moat a new listing must climb
Avg price
Great$14.98avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.49–$33.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 67K searches
According to Flapen's Amazon United States niche tracking, rbg is a $12K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rbg market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $30K–$37K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #31,525
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 5.0%
- Avg brand age
- 43 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
24
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
48%
Top 20: 87%
Open market
23%
- Socksmith22%
- MAIHUN17%
- NEWKA12%
- Good Luck Sock10%
- SUWATOIN8%
- CQF7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Top rbg search terms
- ruth bader ginsburg32K/yr
- rbg25K/yr
- ruth bader ginsburg gifts10K/yr
Top rbg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Socksmith Womens Ruth Bader Ginsburg Portrait Crew Socks Blue Heather
Socksmith$11.784.8★142 rev
MAIHUN RBG Shirt for Women Ruth Bader Ginsburg Tshirt Women Equality Shirts Fight for The Things You Care About Tee Tops Blue
MAIHUN$14.594.6★68 rev
Good Luck Sock Womens Ruth Bader Ginsburg Socks Adult Shoe Size 5-9
Good Luck Sock$11.044.8★1,660 rev
NEWKA RBG Shirt for Women Ruth Bader Ginsburg T-Shirt Equal Rights Does Not Means Less Rights for You Tee Tops Grey
NEWKA$18.524.4★74 rev
MAIHUN RBG Shirt for Women Ruth Bader Ginsburg Tshirt Women Equality Shirts Fight for The Things You Care About Tee Tops Purple
MAIHUN$16.334.6★68 rev
Newest
by launch date
HSTEVSIT Speak Your Mind Even If Your Voice Shakes Ruth Bader Ginsburg I Dissent Feminist Women Girl Power Rights Supreme Court Justice Equality Hope Love RBG Enamel Lapel Pin Badges for Holiday Gifts Decoration
HSTEVSIT$8.2911 rev
CQF RBG Ruth Bader Ginsburg Shirts Women Equality Human Rights T-Shirt Women Belong in All Places Tee Tops Blue
CQF$13.2756 rev
CQF RBG Ruth Bader Ginsburg Shirts Women Equality Human Rights T-Shirt Women Belong in All Places Tee Tops Grey
CQF$14.0556 rev
NEWKA RBG Shirt for Women Ruth Bader Ginsburg T-Shirt Equal Rights Does Not Means Less Rights for You Tee Tops Purple
NEWKA$16.6874 rev
Qskall Equality Shirt for Women Ruth Bader Ginsburg T-Shirt RBG Tee Human Rights Tops Pink
Qskall$16.8869 rev
Trending
90-day click momentum
Good Luck Sock Womens Ruth Bader Ginsburg Socks Adult Shoe Size 5-9
Good Luck Sock$15.144.8★
CQF RBG Ruth Bader Ginsburg Shirts Women Equality Human Rights T-Shirt Women Belong in All Places Tee Tops Blue
CQF$13.274.6★
SUWATOIN Women RBG Quote Shirt Ruth Bader Ginsburg Shirt Womens Girl Power Tee Tops Blue
SUWATOIN$17.494.5★
CQF RBG Ruth Bader Ginsburg Shirts Women Equality Human Rights T-Shirt Women Belong in All Places Tee Tops Grey
CQF$14.054.6★
MAIHUN RBG Shirt for Women Ruth Bader Ginsburg Tshirt Women Equality Shirts Fight for The Things You Care About Tee Tops Purple
MAIHUN$13.684.6★
What buyers say about rbg
What buyers praise and complain about, mined from review topics.What buyers love
“Unique gift”
“Exceptional Quality”
“Beautiful bright colors”
“Fits well”
“Fits well and and is comfortable”
“However, it was a good value for the price”
“the design inspired by RBG's dissent collar is beautifully executed”
“this one has stayed securely attached to my backpack through daily use, being tossed around, and general wear and tear”
“this one has stayed securely attached to my backpack through daily use, being tossed around, and general wear and tear”
“It's been several months now, and it continues to look great and hold strong”
What buyers complain about
“the case was much smaller than expected for the cost”
“cheap pin that will bend or break easily”
“was cheap looking”
Top return reasons
Common questions
- Is rbg profitable to sell on Amazon United States?
- The niche generates $12K/yr across 30 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the rbg niche?
- 17 brands and 24 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in rbg?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 2.2%.
- When does demand for rbg peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the rbg niche?
- Listings span $5.49–$33.11; the average listing price is $14.98 (sweet spot $15–$100). The average incumbent carries 322 reviews — the moat a new listing must climb.