Ray Bans Sunglasses for Women
FailThe top 5 brands take 100% of clicks, so Ray Bans Sunglasses for Women is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $3.5M/yr3.9M searches / yr
- 90-day growth
- +35.9%search demand this quarter
- Competition
- 36%top-5 click share · 5 brands · 22 sellers
Flapen Score
Ray Bans Sunglasses for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ray Bans Sunglasses for Women is stronger. Inside it, weaker.
Market
The Ray Bans Sunglasses for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Ray Bans Sunglasses for Women 3.9M times last year and spent an estimated $3.5M. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- +35.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $3.5Ma year
- Peak month
- July2.4× the quietest month
- Top search term
- ray bans sunglasses for women881K searches a year
02 · Price
A sale here is worth $149.84.
Listings sell for $149.84 on average, from $17.38 to $430.54. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $149.84 that is $15K to $37K a year per listing.
- Average price
- $149.84above the $15 to $100 sweet spot
- Price range
- $17.38–$430.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $15K–$37K
- Returns
- 8.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #754 within Sunglasses & Eyewear Accessories. It carries 4,048 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 15.3%
- Average rank
- #754in Sunglasses & Eyewear Accessories
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 4,048per listing
- Listings tracked
- 54
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Ray Bans Sunglasses for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
5 falling
Sellers
22
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 70%
Open market
0%
- Brand 184%
- Brand 210%
- Brand 33%
- Brand 42%
- Brand 51%
- Open — no brand owns it (0%)
Demand
Ray Bans Sunglasses for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Ray Bans Sunglasses for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ray bans sunglasses for women881K/yr
- rayban sunglasses womens999K/yr
- raybans womens glasses214K/yr
- ray-ban189K/yr
- lentes rayban para mujer226K/yr
- rayban wayfarer mens170K/yr
- gafas rayban para mujer174K/yr
- womens rayban sunglasses117K/yr
- ray ban wayfarer111K/yr
- rayban aviator sunglasses for men102K/yr
Reviews and returns
What reviews say buyers love and hate about Ray Bans Sunglasses for Women
We read the reviews and the return reasons for every product selling here.
“over priced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ray Bans Sunglasses for Women questions
Answered from the same tracked data.