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Ray Ban Zuri

Fail

The top 5 brands take 100% of clicks, so Ray Ban Zuri is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$98K/yr27K searches / yr
90-day growth
+28.2%search demand this quarter
Competition
71%top-5 click share · 3 brands · 10 sellers

Flapen Score

Ray Ban Zuri against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ray Ban Zuri is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ray Ban Zuri market on Amazon at a glance

Shoppers on Amazon United States searched for Ray Ban Zuri 27K times last year and spent an estimated $98K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+28.2%
Conversion, latest week
3.1%
Market size, estimated
$98Ka year
Top search term
ray ban zuri9K searches a year

02 · Price

A sale here is worth $118.73.

Listings sell for $118.73 on average, from $14.44 to $175.01. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $118.73 that is $0 to $12K a year per listing.

Average price
$118.73above the $15 to $100 sweet spot
Price range
$14.44–$175.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #2,137 within Sunglasses & Eyewear Accessories. It carries 127 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.3%
Average rank
#2,137in Sunglasses & Eyewear Accessories
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
12

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ray Ban Zuri products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 29%
  • Brand 36%
  • Open — no brand owns it (0%)

Demand

Ray Ban Zuri search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Ray Ban Zuri search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ray ban zuri9K/yr
  • rayban zuri8K/yr
  • rayban zuri sunglasses4K/yr
  • ray ban zuri sunglasses4K/yr
  • zuri bio-based sunglasses rayban3K/yr

Reviews and returns

What reviews say buyers love and hate about Ray Ban Zuri

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
27%of negative reviews mention “Size-Overall”
4.8%of orders come back
“still not a great fit”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ray Ban Zuri questions

Answered from the same tracked data.