Ray Ban Stories

Shoppers searched for this 19.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41.3M a year.

Searches, last 12 months

19.0M

Growth, 90 days vs prior 90

+21.8%

Conversion, latest week

0.6%

Market size, estimated

$41.3Ma year

Peak month

June3.5× the quietest month

Top search term

meta glasses4.0M searches a year

Listings sell for $350.44 on average, from $69.02 to $488.49. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $350.44 that is $1.4M to $1.8M a year per listing.

Average price

$350.44above the $15 to $100 sweet spot

Price range

$69.02–$488.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

4,000–5,000

Revenue per listing a year

$1.4M–$1.8M

Returns

9.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #86 within Sunglasses & Eyewear Accessories. It carries 2,034 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#86in Sunglasses & Eyewear Accessories

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

2,034per listing

Listings tracked

22

18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

18Amazon's first-year sales bar

Average brand age

31 months