Ray Ban Stories
FailThe top 5 brands take 100% of clicks, so Ray Ban Stories is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $41.3M/yr19.0M searches / yr
- 90-day growth
- +21.8%search demand this quarter
- Competition
- 60%top-5 click share · 2 brands · 30 sellers
Flapen Score
Ray Ban Stories against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ray Ban Stories is stronger. Inside it, weaker.
Market
The Ray Ban Stories market on Amazon at a glance
Shoppers on Amazon United States searched for Ray Ban Stories 19.0M times last year and spent an estimated $41.3M. All 2 brands take every click. Demand peaks in May–Jun–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 19.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41.3M a year.
- Searches, last 12 months
- 19.0M
- Growth, 90 days vs prior 90
- +21.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $41.3Ma year
- Peak month
- June3.5× the quietest month
- Top search term
- meta glasses4.0M searches a year
02 · Price
A sale here is worth $350.44.
Listings sell for $350.44 on average, from $69.02 to $488.49. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At $350.44 that is $1.4M to $1.8M a year per listing.
- Average price
- $350.44above the $15 to $100 sweet spot
- Price range
- $69.02–$488.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $1.4M–$1.8M
- Returns
- 9.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #86 within Sunglasses & Eyewear Accessories. It carries 2,034 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #86in Sunglasses & Eyewear Accessories
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 2,034per listing
- Listings tracked
- 22
04 · Newcomers
18 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Ray Ban Stories products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
0%
- Brand 197%
- Brand 23%
Demand
Ray Ban Stories search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Ray Ban Stories search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- meta glasses4.0M/yr
- meta glasses rayban2.6M/yr
- rayban meta gen 21.1M/yr
- smart glasses2.1M/yr
- rayban meta2.0M/yr
- oakley meta glasses667K/yr
- camera glasses840K/yr
- ai glasses693K/yr
- ray ban meta774K/yr
- recording glasses513K/yr
Reviews and returns
What reviews say buyers love and hate about Ray Ban Stories
We read the reviews and the return reasons for every product selling here.
“Already broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
First Communion Gifts for Boys
$398K/yr+223.5%
Fifa World Cup 2026 Tshirt
$177K/yr>1,000%
American Flag Hat
$764K/yr+428.8%
White Socks Men
$3.0M/yr+13.3%
American Flag Overalls
$662K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ray Ban Stories questions
Answered from the same tracked data.