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Ray Ban Caravan

Fail

The top 5 brands take 100% of clicks, so Ray Ban Caravan is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$68K/yr25K searches / yr
90-day growth
+46.6%search demand this quarter
Competition
51%top-5 click share · 5 brands · 14 sellers

Flapen Score

Ray Ban Caravan against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ray Ban Caravan is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ray Ban Caravan market on Amazon at a glance

Shoppers on Amazon United States searched for Ray Ban Caravan 25K times last year and spent an estimated $68K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+46.6%
Conversion, latest week
2.1%
Market size, estimated
$68Ka year
Peak month
July2.1× the quietest month
Top search term
ray ban caravan9K searches a year

02 · Price

A sale here is worth $130.99.

Listings sell for $130.99 on average, from $15.32 to $213.39. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $130.99 that is $0 to $13K a year per listing.

Average price
$130.99above the $15 to $100 sweet spot
Price range
$15.32–$213.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #1,585 within Sunglasses & Eyewear Accessories. It carries 1,814 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
19.5%
Average rank
#1,585in Sunglasses & Eyewear Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,814per listing
Listings tracked
33

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Ray Ban Caravan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 88%

Open market

0%

  • Brand 191%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 51%

Demand

Ray Ban Caravan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Prime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.1×

Search terms

Top Ray Ban Caravan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ray ban caravan9K/yr
  • rayban caravan men6K/yr
  • caravan sunglasses3K/yr
  • rayban caravan4K/yr
  • ray ban caravan sunglasses men3K/yr

Reviews and returns

What reviews say buyers love and hate about Ray Ban Caravan

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
29%of negative reviews mention “Quality-Overall”
5.2%of orders come back
“Terrible quality and packaging was open with smudged lenses missing lens cloth etc”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Ray Ban Caravan questions

Answered from the same tracked data.