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Ravenclaw Scarf

Fail

Demand is soft, at -55.9% this quarter, so Ravenclaw Scarf is a Fail.

Flapen Score
23
23 / 100
Ranks 16,633 of 16,930 Clothing, Shoes & Jewelry niches · −22 vs the category median of 45
Market size
$15K/yr38K searches / yr
90-day growth
-55.9%search demand this quarter
Competition
80%top-5 click share · 10 brands · 35 sellers

Flapen Score

Ravenclaw Scarf against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ravenclaw Scarf is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ravenclaw Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Ravenclaw Scarf 38K times last year and spent an estimated $15K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-55.9%
Conversion, latest week
2.0%
Market size, estimated
$15Ka year
Peak month
October13.6× the quietest month
Top search term
ravenclaw scarf35K searches a year

02 · Price

A sale here is worth $20.31.

Listings sell for $20.31 on average, from $6.95 to $40.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.31 that is $0 to $2K a year per listing.

Average price
$20.31inside the $15 to $100 sweet spot
Price range
$6.95–$40.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #114,985 within Shops. It carries 1,318 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
8.8%
Average rank
#114,985in Shops
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,318per listing
Listings tracked
12

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ravenclaw Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

35

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

9%

  • Brand 142%
  • Brand 230%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

Ravenclaw Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.6×

Reviews and returns

What reviews say buyers love and hate about Ravenclaw Scarf

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
33%of negative reviews mention “Quality-Overall”
6.1%of orders come back
“I was nervous about the quality of the product because so cheap”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ravenclaw Scarf questions

Answered from the same tracked data.