Rave Head Scarf

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

+64.9%

Conversion, latest week

2.1%

Market size, estimated

$62Ka year

Top search term

pashmina men77K searches a year

Listings sell for $12.19 on average, from $9.49 to $14.29. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $12.19 that is $3K to $6K a year per listing.

Average price

$12.19under the $15 to $100 sweet spot

Price range

$9.49–$14.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

3.9%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #576 within Scarves. It carries 4,193 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#576in Scarves

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

4,193per listing

Listings tracked

25

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months