Rat Costume

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

255K

Growth, 90 days vs prior 90

-0.1%

Conversion, latest week

1.0%

Market size, estimated

$100Ka year

Peak month

October13.2× the quietest month

Top search term

rat costume168K searches a year

Listings sell for $37.61 on average, from $6.31 to $97.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $37.61 that is $0 to $4K a year per listing.

Average price

$37.61inside the $15 to $100 sweet spot

Price range

$6.31–$97.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

9.5%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #19,557 within Sleep & Lounge. It carries 836 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

86%

Out of stock, average day

4.5%

Average rank

#19,557in Sleep & Lounge

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

836per listing

Listings tracked

37

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months