Rasta Hat

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

211K

Growth, 90 days vs prior 90

+2.1%

Conversion, latest week

1.3%

Market size, estimated

$50Ka year

Peak month

December1.5× the quietest month

Top search term

rasta hat63K searches a year

Listings sell for $18.80 on average, from $6.94 to $29.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $18.80 that is $2K to $5K a year per listing.

Average price

$18.80inside the $15 to $100 sweet spot

Price range

$6.94–$29.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

5.9%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,908 within Skullies & Beanies. It carries 855 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#1,908in Skullies & Beanies

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

855per listing

Listings tracked

26

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months