Rash Guard for Men

Shoppers searched for this 4.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +107.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $716K a year.

Searches, last 12 months

4.2M

Growth, 90 days vs prior 90

+107.5%

Conversion, latest week

1.1%

Market size, estimated

$716Ka year

Peak month

July4.4× the quietest month

Top search term

mens swim shirt742K searches a year

Listings sell for $15.82 on average, from $6.91 to $34.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $15.82 that is $4K to $8K a year per listing.

Average price

$15.82inside the $15 to $100 sweet spot

Price range

$6.91–$34.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

6.1%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #599 within Swim. It carries 4,747 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#599in Swim

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

4,747per listing

Listings tracked

113

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

42 months