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Rash Guard for Girls

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 0.9% of searches, so Rash Guard for Girls is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$52K/yr372K searches / yr
90-day growth
+146.2%search demand this quarter
Competition
13%top-5 click share · 57 brands · 66 sellers

Flapen Score

Rash Guard for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rash Guard for Girls is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rash Guard for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Rash Guard for Girls 372K times last year and spent an estimated $52K. The top 5 brands take 38% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +146.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
372K
Growth, 90 days vs prior 90
+146.2%
Conversion, latest week
0.9%
Market size, estimated
$52Ka year
Peak month
June11.6× the quietest month
Top search term
girls rash guard91K searches a year

02 · Price

A sale here is worth $16.36.

Listings sell for $16.36 on average, from $6.61 to $34.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.36 that is $0 to $2K a year per listing.

Average price
$16.36inside the $15 to $100 sweet spot
Price range
$6.61–$34.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,141 within Swim. It carries 371 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#1,141in Swim
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
371per listing
Listings tracked
184

04 · Newcomers

17 of last year's 92 launches cleared the first-year sales bar.

92 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
92
Successful launches
17Amazon's first-year sales bar
Average brand age
33 months

Products

Top Rash Guard for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

66

Top-5 brand share

38%

Top 20: 83%

Top-5 click share

13%

Top 20: 37%

Open market

56%

  • Brand 110%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Rash Guard for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.6×

Search terms

Top Rash Guard for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls rash guard91K/yr
  • girls swim shirt45K/yr
  • girls rash guard top31K/yr
  • swim shirt girls21K/yr
  • girls long sleeve rash guard18K/yr
  • girls rashguard17K/yr
  • girls sun shirt12K/yr
  • short sleeve rash guard girls13K/yr
  • girls rashguard top12K/yr
  • toddler girl rash guard12K/yr

Reviews and returns

What reviews say buyers love and hate about Rash Guard for Girls

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
4.3%of orders come back
“Small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Rash Guard for Girls questions

Answered from the same tracked data.