Rapunzel Wig

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months

176K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

3.4%

Market size, estimated

$124Ka year

Peak month

October6.3× the quietest month

Top search term

rapunzel hair58K searches a year

Listings sell for $20.49 on average, from $7.29 to $88.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.49 that is $2K to $5K a year per listing.

Average price

$20.49inside the $15 to $100 sweet spot

Price range

$7.29–$88.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.1%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #2,168 within Girls. It carries 2,581 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

97%

Out of stock, average day

9.1%

Average rank

#2,168in Girls

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

2,581per listing

Listings tracked

35

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months