Is rapunzel costume for girls profitable to sell on Amazon United States?

The niche generates $214K/yr across 60 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.4%. Flapen's verdict: Skip it (45/100).

How competitive is the rapunzel costume for girls niche?

26 brands and 52 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in rapunzel costume for girls?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 3.8%.

When does demand for rapunzel costume for girls peak?

Demand peaks in Sep–Oct; the busiest month runs 4.9× the quietest.

What does it cost to enter the rapunzel costume for girls niche?

Listings span $9.19–$48.75; the average listing price is $24.78 (sweet spot $15–$100). The average incumbent carries 3,316 reviews — the moat a new listing must climb.

rapunzel costume for girls

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Incredible$24.78

avg listing price — sweet spot $15–$100

Price range

Great$9.19–$48.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$214K

$214K/yr · 938K searches

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Review moat

Okay3,316.27

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, rapunzel costume for girls is a $214K/yr Amazon United States market (938K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rapunzel costume for girls market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $198K–$248K; units × avg price
Conversion rate: 0.9%
Avg BSR: #296
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 4.3%
Avg brand age: 34 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

74%

Top 20: 96%

Top-5 click share

34%

Top 20: 64%

Open market

24%

Disney53%
ReliBeauty11%
Lingway Toys3%
Luzlen3%
AmzBarley3%
Tatibana3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 4.9×

Open Trend

Top rapunzel costume for girls search terms

rapunzel dress for girls179K/yr +39.1%1.1% conv.
rapunzel dress178K/yr -9.9%0.7% conv.
rapunzel costume99K/yr +25.6%0.3% conv.
rapunzel costume for girls264K/yr -75.7%0.7% conv.
rapunzel dress toddler27K/yr +27.5%0.9% conv.
vestido de rapunzel para nia23K/yr +28.8%0.2% conv.
tangled dress18K/yr +23.4%0.4% conv.
disney rapunzel dress19K/yr +17.0%0.3% conv.
toddler rapunzel dress13K/yr +38.9%0.4% conv.
tangled costume33K/yr +38.4%0.2% conv.

All search terms

Top rapunzel costume for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ReliBeauty Girls Dress Puff Sleeve Princess Costume 4T-4 Purple(with Accessories)

ReliBeauty$21.244.8★5,846 rev

Disney Girls Princess Fantasy Gown Nightgown Rapunzel Shines 3 6

Disney$21.644.8★21,893 rev

Disney Princess Rapunzel Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Decoration Gradient Purple 4-5T

Disney$27.204.6★934 rev

Disney Princess Rapunzel Toddler Girl Dresses 2 Pack Purple Ruffle Sleeve Costume & Casual Sleeveless Sundress Set Birthday Summer Clothes Size 5-6

Disney$29.024.8★424 rev

Disney Princess Rapunzel Toddler Girl Dresses 2 Pack Purple Ruffle Sleeve Costume & Casual Sleeveless Sundress Set Birthday Summer Clothes 3-4T

Disney$29.464.8★424 rev

Newest

by launch date

Disney Princess Girls Princess Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids

Disney$26.1621,893 rev

2mo ago

Disney Princess Girls Princess Dress Nightgown Fantasy Gown Soft & Cute Pajamas for Kids

Disney$27.2121,893 rev

2mo ago

Disney Princess Rapunzel Toddler Girl Tank Dress Purple Character Print Sleeveless A-Line Sundress Birthday Party Casual Summer Outfits Clothes 4-5T

Disney$15.84278 rev

6mo ago

Disney Princess Rapunzel Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Decoration Gradient Purple 4-5T

Disney$27.20934 rev

7mo ago

Disney Princess Rapunzel Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Holiday Decoration Gradient Purple 3-4T

Disney$26.25934 rev

7mo ago

What buyers say about rapunzel costume for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“true to size”

Quality-Overall13%

“Beautiful made”

Value For Money11%

“Well worth it”

Fun/Entertainment Experience7%

“the kids enjoy it”

Advertised Vs Actual Product7%

“Fit as advertised”

Gifting Purpose4%

“Great gift for”

Soft Feel3%

“The material feels silky”

Ease Of Use3%

“Easy to use”

Comfort-Overall3%

“It's very comfortable and fun”

Color3%

“The colors are very bright and pretty”

What buyers complain about

Quality-Overall28%

“Bad quality”

Size-Overall16%

“Fits poorly and doesn't look nice”

Material Quality9%

“Itchy fabric”

Durability9%

“FALLS OVER CONSTANTLY”

Advertised Vs Actual Product5%

“Very misleading”

Stitch/Finish/Polish4%

“Seams coming undone”

Comfort-Overall3%

“Not comfortable”

Stretchability/Expandability/Elasticity2%

“The bottom elastic is of poor quality”

Value For Money2%

“Not worth the money”

Design-Overall2%

“Not well designed especially the tops”

Top return reasons

Size-Overall53%

Quality-Overall8%

Advertised Vs Actual Product7%

Material Quality6%

Length3%

Chest Fit3%

Defective Material/Parts2%