Is randolph aviator sunglasses profitable to sell on Amazon United States?

The niche generates $114K/yr across 49 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +88.0%. Flapen's verdict: Skip it (47/100).

How competitive is the randolph aviator sunglasses niche?

16 brands and 22 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in randolph aviator sunglasses?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.7%.

When does demand for randolph aviator sunglasses peak?

Demand peaks in Jul–Oct–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the randolph aviator sunglasses niche?

Listings span $12.74–$365.62; the average listing price is $134.78 (sweet spot $15–$100). The average incumbent carries 3,968 reviews — the moat a new listing must climb.

randolph aviator sunglasses

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Growth

Great+88.0%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Avg price

Good$134.78

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Market size

Okay$114K

$114K/yr · 123K searches

Review moat

Okay3,968.39

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$12.74–$365.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, randolph aviator sunglasses is a $114K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

randolph aviator sunglasses market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $101K–$135K; units × avg price
Conversion rate: 0.7%
Avg BSR: #1,351
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.4%
Avg brand age: 63 months
Avg seller age: 176 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

12%

Randolph Engineering43%
J+S17%
SUNGAIT15%
MERRY'S8%
ZENOTTIC3%
Maui Jim2%
Open — no brand owns it (10 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +88.0% search growth over the last 90 days.

Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top randolph aviator sunglasses search terms

randolph aviator sunglasses for men34K/yr +64.8%0.4% conv.
randolph sunglasses23K/yr +98.6%0.3% conv.
rip wheeler sunglasses10K/yr +235.5%1.9% conv.
randolph engineering sunglasses15K/yr +54.1%0.3% conv.
randolph9K/yr +44.9%0.0% conv.
randolph engineering7K/yr +35.9%0.1% conv.
rip sunglasses from yellowstone3K/yr +225.4%2.0% conv.
rip wheeler glasses4K/yr +187.8%1.3% conv.
randolph aviator sunglasses6K/yr +48.2%0.1% conv.
randolph sunglasses for men4K/yr +138.7%0.2% conv.

All search terms

Top randolph aviator sunglasses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Randolph Eyewear Aviator Sunglasses for Men and Women Classic Aviator Glasses Non-Polarized and Matte Chrome Frame UV Protection Sunglasses Made to Last a Lifetime (American Gray)

Randolph Engineering$247.314.5★585 rev

SUNGAIT Mens Military Style Polarized Pilot Aviator Sunglasses - Bayonet Temples (Gold Frame/Green Lens 55) A285JKLV

SUNGAIT$15.324.5★15,068 rev

Randolph Eyewear Aviator Sunglasses for Women and Men Classic Aviator Glasses Non-Polarized and 23k Gold Frame UV Protection Sunglasses Made to Last a Lifetime (AGX Green)

Randolph Engineering$266.774.6★412 rev

J+S Premium Military Style Classic Aviator Sunglasses Polarized 100% UV protection for Men Women (Large Frame - Silver Frame/Black Lens)

J+S$18.614.3★23,466 rev

Randolph Eyewear Aviator Sunglasses for Men and Women Classic Aviator Glasses Non-Polarized and Matte Chrome Frame UV Protection Sunglasses Made to Last a Lifetime (Agx Green)

Randolph Engineering$248.324.5★585 rev

Newest

by launch date

Shady Rays Navigator - Navy Silver/Blue Lens Standard Fit

Shady Rays$70.2524 rev

1y ago

LUENX Aviator Sunglasses for Men Women PolarizedSquare Polygon Gradient Brown Lens Gold Metal Frame 58MM

LUENX$15.40469 rev

1y ago

J+S Rua Retro Rectangle Aviator Polarized Sunglasses for Men | Spring Hinge Metal Frame | Polarized 100% UV 400 | Medium-Large Fit (Gold Frame/Brown Lens)

J+S$14.7171 rev

2y ago

MERRYS Classic Square Aviator Military Polarized Sunglasses for Men or Women S8636

MERRY'S$28.69242 rev

3y ago

MERRYS Classic Square Aviator Military Polarized Sunglasses for Men or Women S8636

MERRY'S$28.64242 rev

3y ago

What buyers say about randolph aviator sunglasses

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Great value”

Quality-Overall17%

“Very happy with the quality of the glasses”

Size-Overall14%

“they fit really comfortably”

Comfort-Overall12%

“Very comfortable”

Weight Light9%

“super lightweight”

Shape/Style5%

“I think they are stylish”

Durability4%

“The frames are durable”

Advertised Vs Actual Product3%

“Better than expect”

Color2%

“Well color me impressed”

Design-Overall2%

“Nice design”

What buyers complain about

Quality-Overall19%

“Expected a little bit more in terms of quality”

Size-Overall13%

“Sizing issues”

Durability10%

“Broke almost immediately”

Value For Money10%

“Over priced”

Strength6%

“Super fragile”

Material Quality5%

“Low quality material”

Advertised Vs Actual Product4%

“False advertisement”

Comfort-Overall2%

“Didnt like them and not comfortable”

Defective Material/Parts2%

“Broken Product”

Color1%

“it was black”

Top return reasons

Size-Overall64%

Shape/Style8%

Advertised Vs Actual Product5%

Quality-Overall5%

Color4%

Value For Money3%

Width2%

Material Quality2%