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Randolph Aviator Sunglasses

Fail

Buyers convert on only 0.7% of searches, so Randolph Aviator Sunglasses is a Fail.

Filters High Price
Flapen Score
47
47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$114K/yr123K searches / yr
90-day growth
+88.0%search demand this quarter
Competition
37%top-5 click share · 16 brands · 22 sellers

Flapen Score

Randolph Aviator Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Randolph Aviator Sunglasses is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Randolph Aviator Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Randolph Aviator Sunglasses 123K times last year and spent an estimated $114K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Oct–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +88.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+88.0%
Conversion, latest week
0.7%
Market size, estimated
$114Ka year
Peak month
December2.4× the quietest month
Top search term
randolph aviator sunglasses for men34K searches a year

02 · Price

A sale here is worth $134.78.

Listings sell for $134.78 on average, from $12.74 to $365.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $134.78 that is $0 to $13K a year per listing.

Average price
$134.78above the $15 to $100 sweet spot
Price range
$12.74–$365.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,351 within Sunglasses & Eyewear Accessories. It carries 3,968 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#1,351in Sunglasses & Eyewear Accessories
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
3,968per listing
Listings tracked
49

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Randolph Aviator Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

37%

Top 20: 74%

Open market

12%

  • Brand 143%
  • Brand 217%
  • Brand 315%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (10 brands, 12%)

Demand

Randolph Aviator Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Randolph Aviator Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • randolph aviator sunglasses for men34K/yr
  • randolph sunglasses23K/yr
  • rip wheeler sunglasses10K/yr
  • randolph engineering sunglasses15K/yr
  • randolph9K/yr
  • randolph engineering7K/yr
  • rip sunglasses from yellowstone3K/yr
  • rip wheeler glasses4K/yr
  • randolph aviator sunglasses6K/yr
  • randolph sunglasses for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Randolph Aviator Sunglasses

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
19%of negative reviews mention “Quality-Overall”
4.7%of orders come back
“Expected a little bit more in terms of quality”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

Keep looking

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FAQ

Common Randolph Aviator Sunglasses questions

Answered from the same tracked data.