Ralph Lauren Sunglasses for Women
FailThe top 5 brands take 100% of clicks, so Ralph Lauren Sunglasses for Women is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $55K/yr85K searches / yr
- 90-day growth
- +30.0%search demand this quarter
- Competition
- 60%top-5 click share · 5 brands · 11 sellers
Flapen Score
Ralph Lauren Sunglasses for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ralph Lauren Sunglasses for Women is stronger. Inside it, weaker.
Market
The Ralph Lauren Sunglasses for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Ralph Lauren Sunglasses for Women 85K times last year and spent an estimated $55K. All 5 brands take every click. Demand peaks in Jul. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +30.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $55Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- ralph lauren sunglasses for women44K searches a year
02 · Price
A sale here is worth $80.27.
Listings sell for $80.27 on average, from $22.61 to $161.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $80.27 that is $0 to $8K a year per listing.
- Average price
- $80.27inside the $15 to $100 sweet spot
- Price range
- $22.61–$161.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #2,061 within Sunglasses & Eyewear Accessories. It carries 1,331 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 95%
- Out of stock, average day
- 10.9%
- Average rank
- #2,061in Sunglasses & Eyewear Accessories
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,331per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for -285 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- -285 months
Products
Top Ralph Lauren Sunglasses for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 98%
Open market
0%
- Brand 178%
- Brand 217%
- Brand 33%
- Brand 41%
- Brand 51%
- Open — no brand owns it (0%)
Demand
Ralph Lauren Sunglasses for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.8×
Search terms
Top Ralph Lauren Sunglasses for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ralph lauren sunglasses for women44K/yr
- ralph lauren sunglasses16K/yr
- ralph lauren women sunglasses6K/yr
- ralph lauren womens sunglasses5K/yr
- ralph lauren glasses for women6K/yr
- lentes ralph lauren para mujer4K/yr
- ralph lauren sunglasses woman2K/yr
- ralph by ralph lauren2K/yr
Reviews and returns
What reviews say buyers love and hate about Ralph Lauren Sunglasses for Women
We read the reviews and the return reasons for every product selling here.
“Just small than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ralph Lauren Sunglasses for Women questions
Answered from the same tracked data.









