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Ralph Lauren Robe

Fail

Buyers convert on only 0.3% of searches, so Ralph Lauren Robe is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$18K/yr84K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
24%top-5 click share · 29 brands · 73 sellers

Flapen Score

Ralph Lauren Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ralph Lauren Robe is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ralph Lauren Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Ralph Lauren Robe 84K times last year and spent an estimated $18K. The top 5 brands take 73% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
0.3%
Market size, estimated
$18Ka year
Top search term
ralph lauren robe20K searches a year

02 · Price

A sale here is worth $63.66.

Listings sell for $63.66 on average, from $16.75 to $141.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $63.66 that is $0 to $6K a year per listing.

Average price
$63.66inside the $15 to $100 sweet spot
Price range
$16.75–$141.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #703 within Sleep & Lounge. It carries 3,077 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
91%
Out of stock, average day
15.7%
Average rank
#703in Sleep & Lounge
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
3,077per listing
Listings tracked
80

04 · Newcomers

2 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -317 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
2Amazon's first-year sales bar
Average brand age
-317 months

Products

Top Ralph Lauren Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

29 rising

Sellers

73

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

24%

Top 20: 62%

Open market

24%

  • Brand 133%
  • Brand 222%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Ralph Lauren Robe search demand

Weekly searches over the year. Pick a range.

1K750Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Ralph Lauren Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ralph lauren robe20K/yr
  • polo robe for men8K/yr
  • polo robe10K/yr
  • ralph lauren robe women8K/yr
  • ralph lauren robe for men9K/yr
  • polo robe for men ralph lauren12K/yr
  • ralph lauren robes for women4K/yr
  • ralph lauren robes5K/yr
  • mens polo robe4K/yr
  • ralph lauren mens robe4K/yr

Reviews and returns

What reviews say buyers love and hate about Ralph Lauren Robe

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
16%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Far too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ralph Lauren Robe questions

Answered from the same tracked data.