Ralph Lauren Robe
FailBuyers convert on only 0.3% of searches, so Ralph Lauren Robe is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $18K/yr84K searches / yr
- 90-day growth
- -36.5%search demand this quarter
- Competition
- 24%top-5 click share · 29 brands · 73 sellers
Flapen Score
Ralph Lauren Robe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ralph Lauren Robe is stronger. Inside it, weaker.
Market
The Ralph Lauren Robe market on Amazon at a glance
Shoppers on Amazon United States searched for Ralph Lauren Robe 84K times last year and spent an estimated $18K. The top 5 brands take 73% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -36.5%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $18Ka year
- Top search term
- ralph lauren robe20K searches a year
02 · Price
A sale here is worth $63.66.
Listings sell for $63.66 on average, from $16.75 to $141.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $63.66 that is $0 to $6K a year per listing.
- Average price
- $63.66inside the $15 to $100 sweet spot
- Price range
- $16.75–$141.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #703 within Sleep & Lounge. It carries 3,077 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 91%
- Out of stock, average day
- 15.7%
- Average rank
- #703in Sleep & Lounge
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 3,077per listing
- Listings tracked
- 80
04 · Newcomers
2 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -317 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- -317 months
Products
Top Ralph Lauren Robe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 24% of clicks. An open shelf where new products get seen.
Brands
29 rising
Sellers
73
Top-5 brand share
73%
Top 20: 97%
Top-5 click share
24%
Top 20: 62%
Open market
24%
- Brand 133%
- Brand 222%
- Brand 310%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Ralph Lauren Robe search demand
Weekly searches over the year. Pick a range.
Search terms
Top Ralph Lauren Robe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ralph lauren robe20K/yr
- polo robe for men8K/yr
- polo robe10K/yr
- ralph lauren robe women8K/yr
- ralph lauren robe for men9K/yr
- polo robe for men ralph lauren12K/yr
- ralph lauren robes for women4K/yr
- ralph lauren robes5K/yr
- mens polo robe4K/yr
- ralph lauren mens robe4K/yr
Reviews and returns
What reviews say buyers love and hate about Ralph Lauren Robe
We read the reviews and the return reasons for every product selling here.
“Far too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ralph Lauren Robe questions
Answered from the same tracked data.









