Is ralph lauren robe profitable to sell on Amazon United States?

The niche generates $18K/yr across 80 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Skip it (36/100).

How competitive is the ralph lauren robe niche?

29 brands and 73 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in ralph lauren robe?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.6%.

What does it cost to enter the ralph lauren robe niche?

Listings span $16.75–$141.01; the average listing price is $63.66 (sweet spot $15–$100). The average incumbent carries 3,077 reviews — the moat a new listing must climb.

ralph lauren robe

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great$63.66

avg listing price — sweet spot $15–$100

Price range

Good$16.75–$141.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,076.88

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-36.5%

90-day search growth — must beat 0% to launch

Market size

Bad$18K

$18K/yr · 84K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, ralph lauren robe is a $18K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 36/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

ralph lauren robe market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $16K–$32K; units × avg price
Conversion rate: 0.3%
Avg BSR: #703
Page quality: 0%
Prime: 91%
Sponsored: 69%
Out of stock: 15.7%
Avg brand age: -317 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

29 rising

Sellers

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

24%

Top 20: 62%

Open market

24%

POLO RALPH LAUREN33%
Lacoste22%
Lauren Ralph Lauren10%
DudeRobe4%
U.S. POLO ASSN.3%
Brooklinen3%

Demand

Weekly Amazon search volume, last 19 weeks — -36.5% search growth over the last 90 days.

Open Trend

Top ralph lauren robe search terms

ralph lauren robe20K/yr -28.1%0.3% conv.
polo robe for men8K/yr +8.4%0.3% conv.
polo robe10K/yr -39.9%0.6% conv.
ralph lauren robe women8K/yr -12.2%0.3% conv.
ralph lauren robe for men9K/yr -41.2%0.5% conv.
polo robe for men ralph lauren12K/yr -69.1%0.2% conv.
ralph lauren robes for women4K/yr -14.0%0.0% conv.
ralph lauren robes5K/yr -46.6%0.1% conv.
mens polo robe4K/yr -46.3%0.5% conv.
ralph lauren mens robe4K/yr -50.7%0.0% conv.

All search terms

Top ralph lauren robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Polo Ralph Lauren Microfiber Plush Long Sleeve Shawl Collar Robe Polo Black/Rl2000 Red Pony Print LG/XL

POLO RALPH LAUREN$92.224.8★2,624 rev

Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Formula One

Lacoste$42.914.5★2,012 rev

Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden

Lacoste$41.244.5★2,012 rev

Polo Ralph Lauren Underwear Mens Terry Velour Robe Cruise Navy S-M

POLO RALPH LAUREN$101.254.6★716 rev

DudeRobe Mens Robe Hooded TERRY Bath Robe for Men with Pockets | Soft Comfy Mens Bathrobe from Shark Tank | Absorbent Cotton Hooded Robes for After Shower Lounging Gym & More Navy Blue L/XL

DudeRobe$95.074.4★868 rev

Newest

by launch date

Brooklinen Luxury Cotton Bath Robe OEKO-TEX Certified Ultra Soft Adjustable Plush & Machine Washable Premium Turkish Plush Robes for Women & Men (Striped Abyss Large)

Brooklinen$135.51265 rev

4mo ago

Lauren Ralph Lauren Womens Interlock Robes Blue Stripe Medium

Lauren Ralph Lauren$78.990 rev

6mo ago

Lauren Ralph Lauren Womens Terry Greenwich Robe Navy Medium

Lauren Ralph Lauren$80.531 rev

6mo ago

POLO RALPH LAUREN Mens Woven Bear Robe Morning Robe Bear Stripe LG One Size

POLO RALPH LAUREN$97.572 rev

7mo ago

Anne Klein Womens Long Sleeve Knee Length Shawl Collar Robe - Lightweight & Breathable Cotton Blend Bathrobes for Women - Cozy Everyday Loungewear Grey L

Anne Klein$37.2570 rev

10mo ago

What buyers say about ralph lauren robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel18%

“Fabric is soft”

Comfort-Overall16%

“Comfortable to wear”

Warmth14%

“Nice and warm”

Size-Overall10%

“Very plush and fit is great”

Quality-Overall10%

“Decent quality”

Value For Money5%

“Good price”

Color5%

“Great colors”

Weight Light3%

“Its lightweight and good for lounging, though I expected it to be a bit thicker for the price”

Material Quality2%

“Super comfy material”

Pockets/Compartments2%

“the pockets are roomy and useful”

What buyers complain about

Size-Overall16%

“Far too big”

Thickness8%

“Thin and big”

Quality-Overall5%

“Horrible quality”

Material Quality4%

“Very poorly madewith very thin material”

Product Condition4%

“I immediately noticed it was a used item”

Value For Money4%

“Too Expensive”

Weight Heavy3%

“heavier than the one I just recently purchased”

Thin2%

“it's thin”

Stitch/Finish/Polish2%

“I'm leaving 3 stars though however because it is sewn like absolute crap”

Pockets/Compartments2%

“I've already had to resew both pockets twice which is incredibly annoying given the price of this robe”

Top return reasons

Size-Overall40%

Material Quality9%

Length9%

Sleeve Fit6%

Thin6%

Color4%

Advertised Vs Actual Product3%

Quality-Overall2%

Chest Fit2%

Weight Heavy2%

Common questions

Is ralph lauren robe profitable to sell on Amazon United States?: The niche generates $18K/yr across 80 tracked products. 2 of 22 products launched in the last 360 days are still selling. 90-day search growth is -36.5%. Flapen's verdict: Skip it (36/100).
How competitive is the ralph lauren robe niche?: 29 brands and 73 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in ralph lauren robe?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.6%.
What does it cost to enter the ralph lauren robe niche?: Listings span $16.75–$141.01; the average listing price is $63.66 (sweet spot $15–$100). The average incumbent carries 3,077 reviews — the moat a new listing must climb.