rakhi set of 4
Worth a lookShows demand growing +405.2% this quarter, but a small market ($26K/yr) keeps it on the watch list.
Growth
Incredible+405.2%90-day search growth — must beat 0% to launch
Review moat
Great285.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Price range
Great$5.87–$50.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay5.0%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 82K searches
According to Flapen's Amazon United States niche tracking, rakhi set of 4 is a $26K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
rakhi set of 4 market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $56K–$75K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #54,463
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 56%
- Out of stock
- 35.7%
- Avg brand age
- 39 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
13
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
23%
- nometo20%
- Galis17%
- VibrantGujarat14%
- Generic12%
- NiLy Craft8%
- Hem Jewels5%
Demand
Weekly Amazon search volume, last 25 weeks — +405.2% search growth over the last 90 days.Top rakhi set of 4 search terms
- silver rakhi12K/yr
- bhaiya bhabhi rakhi set18K/yr
- bhai bhabhi rakhi set11K/yr
- bhaiya bhabhi rakhi7K/yr
- baby rakhi4K/yr
- rakhi for bhaiya bhabhi5K/yr
- rakhi set of 425K/yr
Top rakhi set of 4 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nometo 925 Sterling Silver Rope Chain Bracelet 2mm Silver Bracelet for Men Women Silver Bracelet 6.5-9 Inches7
nometo$14.014.3★1,059 rev
VibrantGujarat Lumba Rakhi for Bhai Bhaiya Bhabhi Rakhi with designer beads handmade Raksha Bandhan Rakhdi with Envelope and rakhi box for Gift (Color1)
VibrantGujarat$9.354.2★37 rev
Galis Mens Bracelet - Stainless Steel for Men Non Tarnish Rope Chain Bracelets for Men Dad Husband Boyfriend - Silver & Black 7
Galis$28.424.3★1,927 rev
NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair
Generic$11.335.0★10 rev
Galis Chain Bracelets For Men - Premium Stainless Steel Mens Bracelet Silver Plated Non Tarnish Bracelet - This Snake Chain Stylish Gift For Him 7.5
Galis$28.184.2★1,161 rev
Newest
by launch date
NiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law
NiLy Craft$5.870 rev
IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee
IGH$9.977 rev
CHERKRAFT Rakhi for Brother Floral Fancy Rakhi Thread for Men/Boy Bracelet Rakhi Raksha Bandhan (Style 1 Standard)
CHERKRAFT$6.2013 rev
ZULRI 92.5 Pure Silver Panchmukhi Rudraksha with OM Thread Rakhi For Rakshabandhan Rakhi With Fragrance Greeting Card & Roli Chawal and Silver Certificate of Authenticity (Red/Silver)
ZULRI$15.090 rev
NiLy Craft Designer Couple Rakhi Set for Bhaiya Bhabhi with Ganpatiji Kodi & Leaf Charm | Premium Rakhi Combo with Diamond Ring & Real Kundan Ball and Glass beads | Raksha Bandhan Gift with Roli
NiLy Craft$13.048 rev
Trending
90-day click momentumNiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law
NiLy Craft$5.870.0★
Galis Mens Bracelet - Stainless Steel for Men Non Tarnish Rope Chain Bracelets for Men Dad Husband Boyfriend - Silver & Black 7
Galis$28.424.3★
IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee
IGH$9.973.8★
Galis Chain Bracelets For Men - Premium Stainless Steel Mens Bracelet Silver Plated Non Tarnish Bracelet - This Snake Chain Stylish Gift For Him 7.5
Galis$28.184.2★
CHERKRAFT Rakhi for Brother Floral Fancy Rakhi Thread for Men/Boy Bracelet Rakhi Raksha Bandhan (Style 1 Standard)
CHERKRAFT$6.204.5★
What buyers say about rakhi set of 4
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Durable”
“The designs look elegant and meaningful, with the evil eye charm adding a special touch that symbolizes protection and good wishes”
“It has good amount to adjust size”
“I love my new bracelet very strong and sturdy and looks great”
“It is nice yet simple”
“Amazing product and value”
“Nice gift”
“the sizing is very inclusive”
“Lightweight and looks terrific”
What buyers complain about
“Difficult to put on”
“Not worth the money”
“Fake silver”
Top return reasons
Common questions
- Is rakhi set of 4 profitable to sell on Amazon United States?
- The niche generates $26K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +405.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the rakhi set of 4 niche?
- 12 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in rakhi set of 4?
- Top complaints mined from reviews: Ease Of Use, Value For Money, Metal Authenticity. The return rate is 5.0%.
- What does it cost to enter the rakhi set of 4 niche?
- Listings span $5.87–$50.32; the average listing price is $18.81 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.