Is rakhi for brother and bhabhi profitable to sell on Amazon United States?

The niche generates $26K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (54/100).

How competitive is the rakhi for brother and bhabhi niche?

17 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in rakhi for brother and bhabhi?

Top complaints mined from reviews: Fastener Quality, Durability, Value For Money. The return rate is 1.5%.

What does it cost to enter the rakhi for brother and bhabhi niche?

Listings span $5.87–$16.45; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.

rakhi for brother and bhabhi

Worth a look

Shows demand growing >1,000% this quarter, but a small market ($26K/yr) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Review moat

Great154.73

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.13

avg listing price — sweet spot $15–$100

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$5.87–$16.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$26K

$26K/yr · 203K searches

According to Flapen's Amazon United States niche tracking, rakhi for brother and bhabhi is a $26K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rakhi for brother and bhabhi market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $81K–$101K; units × avg price
Conversion rate: 1.3%
Avg BSR: #44,078
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 32.2%
Avg brand age: 41 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

28%

Generic21%
NiLy Craft14%
Kalakriti11%
Arvnika10%
IGH9%
JERN8%

Demand

Weekly Amazon search volume, last 67 weeks — >1,000% search growth over the last 90 days.

Open Trend

Top rakhi for brother and bhabhi search terms

rakhi for brother and bhabhi194K/yr >1,000%1.3% conv.
bhaiya bhabhi rakhi7K/yr +570.8%0.6% conv.
rakhi for brother and bhabhi gift set2K/yr +0.0%0.0% conv.

All search terms

Top rakhi for brother and bhabhi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NiLy Craft Handmade Kundan Ball And Glass Beads Rakhi Set | Unique Designer Couple Rakhi For Bhai And Bhabhi | Red Kundan Ball - 1 Pair

Generic$11.335.0★10 rev

Arvnika Rakhi for Brother Stylish Bracelet God Idol RAKHI with BEST Design - Thread Raksha bandhan Rakhi Gift Wrist bands for loving/Brother Sister Father & Friends. (Rakhi Design 3 Small)

Arvnika$9.194.3★65 rev

Handmade Kundan Ball And Glass Beads Rakhi Set for Bhai And Bhabhi | Unique Designer Handmade Couple Rakhi Set | Beautiful Handwoven 1 Pair of Rakhi For Brother and Sister-in-Law (Green Kundan Ball -

Generic$10.305.0★4 rev

JERN Set of 3 Om Rakhi for Brother Sister Bhabhi on Rakshabandhan - Bhai Dooj Rakhi for Bhaiya Bhabhi - Sister Rakhi on Rakshabandhan - Moli Rakhi Saluno Silono Rakri

JERN$6.724.5★5 rev

IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee

IGH$9.973.8★7 rev

Newest

by launch date

NiLy Craft Luxury Handmade Bhaiya Bhabhi Rakhi Gift Set | Premium Traditional Floral Charm & Royal Purple Beads Couple Rakhi with Roli Chawal & Raksha Bandhan Greeting Card | Elegant Designer Rakhi Combo for Brother & Sister-in-Law

NiLy Craft$6.670 rev

1mo ago

NiLy Craft Premium Handmade Bhaiya Bhabhi Rakhi Gift Set for Raksha Bandhan | Designer Couple Rakhi with Outing Ring Charm Kundan Ball & Glass Beads | Rakhi Combo with Roli (Kumkum) Chawal & Greeting Card | Elegant Rakhi Gift for Brother / Sister / Sister-In-Law

NiLy Craft$5.870 rev

1mo ago

KSJONE Set of 3 Rakhi for Brother with Gift Set with 3 Cards | Rakdi for Bhai and Bhabhi | Hamper for Bro | Bhaiya Bhabhi Rakhi | Rakshabandhan Bracelet for Brother

KSJONE$6.450 rev

6mo ago

Knots and Threads$7.891 rev

1y ago

IGH Pack of 4 Designer Couple Lumba Rakhi for Bhai & Bhabhi 2 Cartoon Rakhi for Brother with Greeting Card | Traditional & Stylish Raksha Bandhan Wristbands Rakhee

IGH$9.977 rev

1y ago

What buyers say about rakhi for brother and bhabhi

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“- Beautifully made”

Durability12%

“- Durable”

Gifting Purpose11%

“- Super Gift able”

Design-Overall11%

“offering beautiful design, festive charm, and excellent value for money”

Adjustability/Rotatability/Reclining7%

“They are adjustable to fit”

Advertised Vs Actual Product7%

“As advertised”

Value For Money4%

“Great value for the price”

Embellishment/Embroidery Quality3%

“This bracelet set is such a lovely combination of tradition and style”

Shape/Style2%

“This bracelet set is such a lovely combination of tradition and style”

Comfort-Overall1%

“comfortable to wear”

What buyers complain about

Fastener Quality25%

“They wouldnt stay on after tightening the ends to it”

Durability25%

“Came off within seconds”

Value For Money10%

“It looks much more expensive than its actual price”

Top return reasons

Advertised Vs Actual Product33%

Quality-Overall25%

Size-Overall13%

Thin13%

Wrong Dimensions8%

Ease Of Use8%

Common questions

Is rakhi for brother and bhabhi profitable to sell on Amazon United States?: The niche generates $26K/yr across 30 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (54/100).
How competitive is the rakhi for brother and bhabhi niche?: 17 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in rakhi for brother and bhabhi?: Top complaints mined from reviews: Fastener Quality, Durability, Value For Money. The return rate is 1.5%.
What does it cost to enter the rakhi for brother and bhabhi niche?: Listings span $5.87–$16.45; the average listing price is $10.13 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.