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Rakhi for Brother

Maybe

Search demand grew +426.1% this quarter. But buyers convert on only 1.6% of searches, so Rakhi for Brother is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$354K/yr2.3M searches / yr
90-day growth
+426.1%search demand this quarter
Competition
50%top-5 click share · 18 brands · 19 sellers

Flapen Score

Rakhi for Brother against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rakhi for Brother is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rakhi for Brother market on Amazon at a glance

Shoppers on Amazon United States searched for Rakhi for Brother 2.3M times last year and spent an estimated $354K. The top 5 brands take 57% of clicks. Demand peaks in Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +426.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $354K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
+426.1%
Conversion, latest week
1.6%
Market size, estimated
$354Ka year
Peak month
August777.3× the quietest month
Top search term
rakhi for brother1.1M searches a year

02 · Price

A sale here is worth $9.55.

Listings sell for $9.55 on average, from $3.26 to $28.42. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At $9.55 that is $10K to $12K a year per listing.

Average price
$9.55under the $15 to $100 sweet spot
Price range
$3.26–$28.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #31,663 within Jewelry. It carries 433 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
27.9%
Average rank
#31,663in Jewelry
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
433per listing
Listings tracked
25

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Rakhi for Brother products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

19

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

38%

  • Brand 128%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Rakhi for Brother search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 777.3×

Search terms

Top Rakhi for Brother search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rakhi for brother1.1M/yr
  • rakhi533K/yr
  • rakhi for brother and bhabhi194K/yr
  • raki13K/yr
  • rakhi for kids58K/yr
  • raksha bandhan rakhi32K/yr
  • rakhi for brother with gift set133K/yr
  • raksha bandhan9K/yr
  • kids rakhi28K/yr
  • rakhri11K/yr

Reviews and returns

What reviews say buyers love and hate about Rakhi for Brother

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Durability”
1.6%of orders come back
“Broke within 5 minutes”
A buyer, on “Durability”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rakhi for Brother questions

Answered from the same tracked data.