Rainbow Wig

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

+24.7%

Conversion, latest week

1.3%

Market size, estimated

$64Ka year

Peak month

October4.6× the quietest month

Top search term

rainbow wig162K searches a year

Listings sell for $20.21 on average, from $8.97 to $55.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $20.21 that is $2K to $5K a year per listing.

Average price

$20.21inside the $15 to $100 sweet spot

Price range

$8.97–$55.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

6.4%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #1,155 within Wigs. It carries 1,118 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

6.7%

Average rank

#1,155in Wigs

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

1,118per listing

Listings tracked

55

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months