Rainbow Umbrella

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +161.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

70K

Growth, 90 days vs prior 90

+161.4%

Conversion, latest week

1.8%

Market size, estimated

$28Ka year

Peak month

June5.9× the quietest month

Top search term

rainbow umbrella41K searches a year

Listings sell for $22.21 on average, from $8.48 to $52.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.21 that is $0 to $2K a year per listing.

Average price

$22.21inside the $15 to $100 sweet spot

Price range

$8.48–$52.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #273 within Umbrellas. It carries 9,046 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

94%

Out of stock, average day

2.6%

Average rank

#273in Umbrellas

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

9,046per listing

Listings tracked

32

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months