Skip to content

Rainbow Shorts

Maybe

Search demand grew +719.0% this quarter. But shoppers spend only $8K a year here, so Rainbow Shorts is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$8K/yr128K searches / yr
90-day growth
+719.0%search demand this quarter
Competition
24%top-5 click share · 46 brands · 57 sellers

Flapen Score

Rainbow Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rainbow Shorts is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Shorts 128K times last year and spent an estimated $8K. The top 5 brands take 37% of clicks. Demand peaks in May–Jun. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +719.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+719.0%
Conversion, latest week
0.3%
Market size, estimated
$8Ka year
Peak month
June51.6× the quietest month
Top search term
rainbow shorts51K searches a year

02 · Price

A sale here is worth $21.26.

Listings sell for $21.26 on average, from $7.63 to $57.80. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.26 that is $0 to $2K a year per listing.

Average price
$21.26inside the $15 to $100 sweet spot
Price range
$7.63–$57.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #4,010 within Active Shorts. It carries 596 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
8.1%
Average rank
#4,010in Active Shorts
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
596per listing
Listings tracked
90

04 · Newcomers

Amazon counts 1 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rainbow Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

$0$169$338$508$677101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

57

Top-5 brand share

37%

Top 20: 82%

Top-5 click share

24%

Top 20: 53%

Open market

59%

  • HDE14%
  • TACSTRUN6%
  • Generic6%
  • AHLW6%
  • WDIRARA5%
  • Arsimus5%

Demand

Rainbow Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 51.6×

Search terms

Top Rainbow Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow shorts51K/yr
  • pride shorts41K/yr
  • rainbow shorts women18K/yr
  • rainbow shorts men11K/yr
  • pride shorts women4K/yr
  • rainbow shorts for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.13

the medium is way too large

Sized very small

They run large

Quality-Overall10%−0.15

Poor quality

I am dissappointed by the quality

Absolute junk

Length6%−0.09

Crew length, NOT knee high

They are short even for crew socks

Zipper Quality4%−0.06

the zipper was broken

Advertised Vs Actual Product3%−0.01

that description is a big lie

look nothing like the photo though

Love

Comfort-Overall20%+1.96

Super comfy

Cute and comfy set that is perfect for relaxed days

perfect for casual, comfy days

Size-Overall18%−0.13

They fit true to size

Very comfortable fit

Great fit

Color15%+0.87

The rainbow ones are so vibrant

Love the colors

Nice and colorful

Material Quality6%+0.17

The material is soft and comfortable, perfect for lounging at home, sleeping, or even throwing on to run quick errands

The main material has that wonderful yoga pants texture

Great material

Stretchability/Expandability/Elasticity5%+0.52

Great stretch

The waistband is very wide with a good amount of stretch

Stretchy and comfortable

Return

7.6% Return rate 84% Fixable by listing

Size-Overall52%▇▆▆▇▇█

the medium is way too large

Sized very small

They run large

Waist Fit9%█▇▅▄▄▅

Waistband too small

the waist is so small compared to the rest of the fit

Length8%▅▆▇█▆▄

Crew length, NOT knee high

They are short even for crew socks

Material Quality4%▃█▅▆▆▄
Thigh Fit4%▁▆█▇▄█

FAQ

Common Rainbow Shorts questions

Answered from the same tracked data.