rainbow shorts
Worth a lookShows demand growing +719.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+719.0%90-day search growth — must beat 0% to launch
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$21.26avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.63–$57.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good595.77avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 128K searches
According to Flapen's Amazon United States niche tracking, rainbow shorts is a $8K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 61/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
rainbow shorts market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $11K–$16K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #4,010
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 79%
- Out of stock
- 8.1%
- Avg brand age
- 37 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
46 falling
Sellers
57
Top-5 brand share
37%
Top 20: 82%
Top-5 click share
24%
Top 20: 53%
Open market
59%
- HDE14%
- TACSTRUN6%
- Generic6%
- AHLW6%
- WDIRARA5%
- Arsimus5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +719.0% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 51.6×
Top rainbow shorts search terms
- rainbow shorts51K/yr
- pride shorts41K/yr
- rainbow shorts women18K/yr
- rainbow shorts men11K/yr
- pride shorts women4K/yr
- rainbow shorts for women3K/yr
Top rainbow shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HDE Womens Rainbow Striped Retro Fashion Dolphin Running Workout Shorts Black - M
HDE$19.114.4★4,629 rev
AHLW Rainbow Leopard Workout Shorts for Women with Pockets - High Waisted Stretchy Buttery Soft Athletic Running Yoga Shorts 5 inches
AHLW$16.164.6★413 rev
WDIRARA Womens Rainbow Striped Elastic Waist Active Tennis Skorts Golf Workout Skirt Shorts with Pocket Multicolor Medium
WDIRARA$28.313.8★13 rev
Arsimus Sequins Shorts (Stretchy) (Rainbow)
Arsimus$28.434.0★179 rev
Rainbow Patch Ripped Denim Shorts for Women (L Rainbow)
TACSTRUN$28.384.1★18 rev
Newest
by launch date
Mens Pride Month Cargo Shorts Relaxed Fit Rainbow Print Shorts Multi Pocket Summer Casual American Flag Short Pants
Generic$12.5810 rev
PECHAR LGBTQ Pride 2 Piece Outfit for Women Rainbow Love Wins Short Sleeve T Shirt and Shorts Set Tie Dye Loungewear
PECHAR$22.7511 rev
AHLW Rainbow Leopard Workout Shorts for Women with Pockets - High Waisted Stretchy Buttery Soft Athletic Running Yoga Shorts 5 inches
AHLW$16.16413 rev
Womens Dolphin Shorts Retro Running Athletic Gym Track Shorts Black Rainbow Trim M
HAPPIERE$18.7233 rev
Women Checkered Pajama Short Gradient Plaid Wide Leg Beach Workout Shorts Casual Summer Stretchy Lounge Bottoms L
Remimi$18.5236 rev
Trending
90-day click momentumMens Pride Month Cargo Shorts Relaxed Fit Rainbow Print Shorts Multi Pocket Summer Casual American Flag Short Pants
Generic$12.581.4★
AHLW Rainbow Leopard Workout Shorts for Women with Pockets - High Waisted Stretchy Buttery Soft Athletic Running Yoga Shorts 5 inches
AHLW$16.164.6★
TomboyX Swim 4.5 Shorts Mid Rise Trunk -X-Small/Rainbow Pride Stripe
TomboyX$38.634.4★
HDE Womens Rainbow Striped Retro Fashion Dolphin Running Workout Shorts Black - XL
HDE$19.034.4★
PECHAR LGBTQ Pride 2 Piece Outfit for Women Rainbow Love Wins Short Sleeve T Shirt and Shorts Set Tie Dye Loungewear
PECHAR$22.754.3★
What buyers say about rainbow shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Super comfy”
“They fit true to size”
“The rainbow ones are so vibrant”
“The material is soft and comfortable, perfect for lounging at home, sleeping, or even throwing on to run quick errands”
“Great stretch”
“Exactly as picture”
“Versatile and affordable”
“nice detail”
“pattern is so great”
“The material is soft and breathable”
What buyers complain about
“the medium is way too large”
“Poor quality”
“Crew length, NOT knee high”
“the zipper was broken”
“that description is a big lie”
“I do wish they had pockets”
“Just wish there were more colors”
“The shorts are comically high -waisted”
“the elastic does not keep the socks up”
“Waistband too small”
Top return reasons
Common questions
- Is rainbow shorts profitable to sell on Amazon United States?
- The niche generates $8K/yr across 90 tracked products. 1 of 26 products launched in the last 360 days are still selling. 90-day search growth is +719.0%. Flapen's verdict: Worth a look (61/100).
- How competitive is the rainbow shorts niche?
- 46 brands and 57 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in rainbow shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Length. The return rate is 7.6% — above our launch gate.
- When does demand for rainbow shorts peak?
- Demand peaks in May–Jun; the busiest month runs 51.6× the quietest.
- What does it cost to enter the rainbow shorts niche?
- Listings span $7.63–$57.80; the average listing price is $21.26 (sweet spot $15–$100). The average incumbent carries 596 reviews — the moat a new listing must climb.