rainbow shoelaces
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Growth
Great+74.6%90-day search growth — must beat 0% to launch
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,424.59avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.08avg listing price — sweet spot $15–$100
Price range
Bad$5.32–$16.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$19K$19K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, rainbow shoelaces is a $19K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jun. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rainbow shoelaces market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $20K–$24K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #494
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 89%
- Out of stock
- 3.4%
- Avg brand age
- 53 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
19
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
58%
Top 20: 93%
Open market
25%
- MKEHSH26%
- TeeLiy23%
- Booyckiy9%
- U-Lace8%
- Aqltidiz4%
- GVFYDIR4%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +74.6% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 3.0×
Top rainbow shoelaces search terms
- rainbow shoelaces30K/yr
- rainbow shoe laces10K/yr
- rainbow laces7K/yr
- pride shoelaces5K/yr
- pride shoe laces3K/yr
- rainbow shoe laces for sneakers2K/yr
Top rainbow shoelaces products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TeeLiy Rainbow Striped Shoe Laces - Rainbow Pride Shoelaces Gay Pride LGBTQ Laces for Parades - Recycled Plastic Materials Brightly Colored Shoelace for Shoes & Sneakers and Cavans 47
TeeLiy$5.904.5★1,157 rev
MKEHSH Colorful Pattern Shoe Laces: 47 Inch Candy Rainbow Flat Print Shoelaces for Sneakers 2 Pairs
MKEHSH$9.494.7★100 rev
MKEHSH Colorful Pattern Shoe Laces: 47 Inch Six Colored Lines Rainbow Flat Print Shoelaces for Sneakers 2 Pairs
MKEHSH$9.734.7★100 rev
Booyckiy Flat Colorful Shoelaces 5/16 Rainbow Zebra Pattern Shoe Laces for Sneakers Rainbow 47inch (120cm)
Booyckiy$5.924.6★3,332 rev
U-Lace Classic No Tie Shoelaces - Rainbow Multi-Color Elastic Shoelaces for Sneakers | Stretchy Elastic Laces for Slip-On Convenience and Comfort | Easy Installation (Rainbow Multi-Color)
U-Lace$16.414.3★1,788 rev
Newest
by launch date
MOUNTCLIM 12 Pairs Rainbow Shoelaces Pride Shoe Laces for Sneakers
MOUNTCLIM$10.294 rev
MKEHSH Colorful Pattern Shoe Laces: 55 Inch Six Colored Lines Rainbow 2 Pair Flat Print Shoelaces for Sneakers
MKEHSH$9.76100 rev
MKEHSH Colorful Pattern Shoe Laces: 47 Inch Candy Rainbow Flat Print Shoelaces for Sneakers 2 Pairs
MKEHSH$9.49100 rev
MKEHSH Colorful Pattern Shoe Laces: 47 Inch Six Colored Lines Rainbow Flat Print Shoelaces for Sneakers 2 Pairs
MKEHSH$9.73100 rev
MKEHSH Colorful Pattern Shoe Laces: 39 Inch Six Colored Lines Rainbow 2 Pair Flat Print Shoelaces for Sneakers
MKEHSH$9.70100 rev
Trending
90-day click momentumMKEHSH Colorful Pattern Shoe Laces: 55 Inch Six Colored Lines Rainbow 2 Pair Flat Print Shoelaces for Sneakers
MKEHSH$9.764.7★
MKEHSH Colorful Pattern Shoe Laces: 39 Inch Six Colored Lines Rainbow 2 Pair Flat Print Shoelaces for Sneakers
MKEHSH$9.704.7★
MOUNTCLIM 12 Pairs Rainbow Shoelaces Pride Shoe Laces for Sneakers
MOUNTCLIM$10.294.4★
DELELE Flat Gradient Shoe Laces: Rainbow Shoelaces 55 Inch
DELELE$9.774.6★
Zigvert Transgender Pride Shoelaces Transgender Flag Striped Shoelaces LGBTQ Stuff - Colorful Boot Shoe Laces for Men & Women
Zigvert$7.264.5★
What buyers say about rainbow shoelaces
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Fits me perfectly”
“Simple and cute”
“because the laces make them look that good”
“the elastic looks like it'll work well enough for mostly just walking at least. I'm not sure about running”
“As advertised”
“They are durable”
“Pros-super vibrant, sturdy, thick, and durable laces at an affordable price”
“These are perfect for my Hoka Running shoes”
“thick”
What buyers complain about
“These laces were a little bit too short for my liking”
“Bad material for a flat shoelace”
“cheap and not long enough”
“They are too long for ladies sneakers”
“The metal clasp is way too heavy”
“Photo inaccurate”
“The pictures don't have red”
“They are too thin for my comfort”
“theyre kind of flat”
“They are too thin for my comfort”
Top return reasons
Common questions
- Is rainbow shoelaces profitable to sell on Amazon United States?
- The niche generates $19K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +74.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the rainbow shoelaces niche?
- 17 brands and 19 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in rainbow shoelaces?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.4%.
- When does demand for rainbow shoelaces peak?
- Demand peaks in Jun; the busiest month runs 3.0× the quietest.
- What does it cost to enter the rainbow shoelaces niche?
- Listings span $5.32–$16.41; the average listing price is $8.08 (sweet spot $15–$100). The average incumbent carries 1,425 reviews — the moat a new listing must climb.