Rainbow Shoelaces
FailShoppers spend an estimated $19K a year here, so Rainbow Shoelaces is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $19K/yr57K searches / yr
- 90-day growth
- +74.6%search demand this quarter
- Competition
- 58%top-5 click share · 17 brands · 19 sellers
Flapen Score
Rainbow Shoelaces against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rainbow Shoelaces is stronger. Inside it, weaker.
Market
The Rainbow Shoelaces market on Amazon at a glance
Shoppers on Amazon United States searched for Rainbow Shoelaces 57K times last year and spent an estimated $19K. The top 5 brands take 71% of clicks. Demand peaks in Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +74.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +74.6%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $19Ka year
- Peak month
- June3.0× the quietest month
- Top search term
- rainbow shoelaces30K searches a year
02 · Price
A sale here is worth $8.08.
Listings sell for $8.08 on average, from $5.32 to $16.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $8.08 that is $0 to $808 a year per listing.
- Average price
- $8.08under the $15 to $100 sweet spot
- Price range
- $5.32–$16.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$808
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #494 within Shoe, Jewelry & Watch Accessories. It carries 1,425 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 96%
- Out of stock, average day
- 3.4%
- Average rank
- #494in Shoe, Jewelry & Watch Accessories
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,425per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Rainbow Shoelaces products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TeeLiy Rainbow Striped Shoe Laces - Rainbow Pride Shoelaces Gay Pride LGBTQ Laces for Parades - Recycled Plastic Materials Brightly Colored Shoelace for Shoes & Sneakers and Cavans 47
- Price
- $5.90
- Rating
- 4.5/5
- Reviews
- 1,157
- Age
- 5y ago

MKEHSH Colorful Pattern Shoe Laces: 47 Inch Candy Rainbow Flat Print Shoelaces for Sneakers 2 Pairs
- Price
- $9.49
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 1y ago

MKEHSH Colorful Pattern Shoe Laces: 47 Inch Six Colored Lines Rainbow Flat Print Shoelaces for Sneakers 2 Pairs
- Price
- $9.73
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 1y ago

Booyckiy Flat Colorful Shoelaces 5/16 Rainbow Zebra Pattern Shoe Laces for Sneakers Rainbow 47inch (120cm)
- Price
- $5.92
- Rating
- 4.6/5
- Reviews
- 3,332
- Age
- 6y ago

U-Lace Classic No Tie Shoelaces - Rainbow Multi-Color Elastic Shoelaces for Sneakers | Stretchy Elastic Laces for Slip-On Convenience and Comfort | Easy Installation (Rainbow Multi-Color)
- Price
- $16.41
- Rating
- 4.3/5
- Reviews
- 1,788
- Age
- 2y ago
Trending
estimated 90-day click momentum
MKEHSH Colorful Pattern Shoe Laces: 55 Inch Six Colored Lines Rainbow 2 Pair Flat Print Shoelaces for Sneakers
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 1y ago

MKEHSH Colorful Pattern Shoe Laces: 39 Inch Six Colored Lines Rainbow 2 Pair Flat Print Shoelaces for Sneakers
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 1y ago

MOUNTCLIM 12 Pairs Rainbow Shoelaces Pride Shoe Laces for Sneakers
- Price
- $10.29
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

DELELE Flat Gradient Shoe Laces: Rainbow Shoelaces 55 Inch
- Price
- $9.77
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 3y ago

Zigvert Transgender Pride Shoelaces Transgender Flag Striped Shoelaces LGBTQ Stuff - Colorful Boot Shoe Laces for Men & Women
- Price
- $7.26
- Rating
- 4.5/5
- Reviews
- 276
- Age
- 3y ago
Newest
by launch date
MOUNTCLIM 12 Pairs Rainbow Shoelaces Pride Shoe Laces for Sneakers
- Price
- $10.29
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 5mo ago

MKEHSH Colorful Pattern Shoe Laces: 55 Inch Six Colored Lines Rainbow 2 Pair Flat Print Shoelaces for Sneakers
- Price
- $9.76
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 1y ago

MKEHSH Colorful Pattern Shoe Laces: 47 Inch Candy Rainbow Flat Print Shoelaces for Sneakers 2 Pairs
- Price
- $9.49
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 1y ago

MKEHSH Colorful Pattern Shoe Laces: 47 Inch Six Colored Lines Rainbow Flat Print Shoelaces for Sneakers 2 Pairs
- Price
- $9.73
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 1y ago

MKEHSH Colorful Pattern Shoe Laces: 39 Inch Six Colored Lines Rainbow 2 Pair Flat Print Shoelaces for Sneakers
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 100
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
19
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 93%
Open market
25%
- MKEHSH26%
- TeeLiy23%
- Booyckiy9%
- U-Lace8%
- Aqltidiz4%
- GVFYDIR4%
Demand
Rainbow Shoelaces search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 3.0×
Search terms
Top Rainbow Shoelaces search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rainbow shoelaces30K/yr
- rainbow shoe laces10K/yr
- rainbow laces7K/yr
- pride shoelaces5K/yr
- pride shoe laces3K/yr
- rainbow shoe laces for sneakers2K/yr
Reviews and returns
What reviews say buyers love and hate about Rainbow Shoelaces
We read the reviews and the return reasons for every product selling here.
“These laces were a little bit too short for my liking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rainbow Shoelaces questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









