Rainbow Necklace

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +144.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months

105K

Growth, 90 days vs prior 90

+144.2%

Conversion, latest week

2.9%

Market size, estimated

$39Ka year

Peak month

June6.4× the quietest month

Top search term

pride necklace29K searches a year

Listings sell for $12.77 on average, from $4.84 to $32.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.77 that is $0 to $1K a year per listing.

Average price

$12.77under the $15 to $100 sweet spot

Price range

$4.84–$32.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #1,915 within Chokers. It carries 783 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#1,915in Chokers

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

783per listing

Listings tracked

21

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months