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Rainbow Friends Shirt

Fail

Shoppers spend an estimated $8K a year here, so Rainbow Friends Shirt is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$8K/yr16K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
38%top-5 click share · 18 brands · 142 sellers

Flapen Score

Rainbow Friends Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rainbow Friends Shirt is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Friends Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Friends Shirt 16K times last year and spent an estimated $8K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
2.5%
Market size, estimated
$8Ka year
Peak month
December3.9× the quietest month
Top search term
rainbow friends shirt6K searches a year

02 · Price

A sale here is worth $21.03.

Listings sell for $21.03 on average, from $10.09 to $39.16. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $21.03 that is $0 to $2K a year per listing.

Average price
$21.03inside the $15 to $100 sweet spot
Price range
$10.09–$39.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #14,396 within Clothing. It carries 169 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
79%
Out of stock, average day
22.0%
Average rank
#14,396in Clothing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
169per listing
Listings tracked
34

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Rainbow Friends Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

142

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

38%

Top 20: 79%

Open market

25%

  • Brand 143%
  • Brand 212%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Rainbow Friends Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Rainbow Friends Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow friends shirt6K/yr
  • rainbow friends clothes2K/yr
  • rainbow friends shirt kids1K/yr
  • rainbow friends merch911/yr
  • rainbow friends pajamas2K/yr
  • rainbow friends clothes for boys797/yr
  • rainbow friends shirts762/yr
  • rainbow friends tshirt945/yr
  • rainbow friends shirts for boys1K/yr
  • rainbow friends birthday shirt351/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Friends Shirt

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
43%of negative reviews mention “Size-Overall”
2.7%of orders come back
“These run small”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rainbow Friends Shirt questions

Answered from the same tracked data.