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Rainbow Friends Backpack

Fail

Shoppers spend an estimated $0 a year here, so Rainbow Friends Backpack is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$0/yr13K searches / yr
90-day growth
+81.5%search demand this quarter
Competition
86%top-5 click share · 8 brands · 68 sellers

Flapen Score

Rainbow Friends Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rainbow Friends Backpack is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Friends Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Friends Backpack 13K times last year and spent an estimated $0. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +81.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
+81.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August29.8× the quietest month
Top search term
rainbow friends backpack11K searches a year

02 · Price

A sale here is worth $31.77.

Listings sell for $31.77 on average, from $19.62 to $49.85. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $31.77 that is $0 to $3K a year per listing.

Average price
$31.77inside the $15 to $100 sweet spot
Price range
$19.62–$49.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 36.8% of listings are out of stock. The average listing ranks #1,485 within Backpacks. It carries 206 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
36.8%
Average rank
#1,485in Backpacks
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
206per listing
Listings tracked
11

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Rainbow Friends Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$01101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

68

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

4%

  • Bioworld48%
  • Generic37%
  • Jcobvig4%
  • KKXIU3%
  • MEILINWI2%
  • Pwoqzuy2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Rainbow Friends Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 29.8×

Reviews and returns

What reviews say buyers love and hate about Rainbow Friends Backpack

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Material Quality”
2.9%of orders come back
“cheap material”
A buyer, on “Material Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rainbow Friends Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data