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Rainbow Fanny Pack

Fail

Shoppers spend an estimated $7K a year here, so Rainbow Fanny Pack is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$7K/yr18K searches / yr
90-day growth
+360.4%search demand this quarter
Competition
54%top-5 click share · 14 brands · 16 sellers

Flapen Score

Rainbow Fanny Pack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rainbow Fanny Pack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rainbow Fanny Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Rainbow Fanny Pack 18K times last year and spent an estimated $7K. The top 5 brands take 74% of clicks. Demand peaks in Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +360.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+360.4%
Conversion, latest week
2.2%
Market size, estimated
$7Ka year
Peak month
June14.3× the quietest month
Top search term
rainbow fanny pack11K searches a year

02 · Price

A sale here is worth $17.33.

Listings sell for $17.33 on average, from $9.51 to $26.68. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $17.33 that is $0 to $2K a year per listing.

Average price
$17.33inside the $15 to $100 sweet spot
Price range
$9.51–$26.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,220 within Waist Packs. It carries 1,664 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
3.0%
Average rank
#1,220in Waist Packs
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,664per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rainbow Fanny Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

20%

  • Brand 130%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Rainbow Fanny Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 14.3×

Search terms

Top Rainbow Fanny Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rainbow fanny pack11K/yr
  • pride fanny pack5K/yr
  • rainbow fanny pack women2K/yr

Reviews and returns

What reviews say buyers love and hate about Rainbow Fanny Pack

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Size-Overall”
7.6%of orders come back
“It doesn't fit me”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rainbow Fanny Pack questions

Answered from the same tracked data.