rainbow fanny pack
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+360.4%90-day search growth — must beat 0% to launch
Avg price
Great$17.33avg listing price — sweet spot $15–$100
Price range
Good$9.51–$26.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,663.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.6%return rate — above 5% kills the launch gate
Market size
Bad$7K$7K/yr · 18K searches
According to Flapen's Amazon United States niche tracking, rainbow fanny pack is a $7K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun. Verdict: Skip it — 47/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
rainbow fanny pack market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $9K–$13K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #1,220
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 90%
- Out of stock
- 3.0%
- Avg brand age
- 37 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
16
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
20%
- Vibe Festival Gear30%
- Tipsy Elves15%
- Mepase13%
- SoJourner Bags10%
- Holiday Hero6%
- AuSion5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +360.4% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 14.3×
Top rainbow fanny pack search terms
- rainbow fanny pack11K/yr
- pride fanny pack5K/yr
- rainbow fanny pack women2K/yr
Top rainbow fanny pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vibe Festival Gear Waist Pack 4 Pockets Adjustable Waistband Water Resistant Many Colors & Patterns - Fits Most Unisex
Vibe Festival Gear$16.484.6★3,903 rev
Mepase Rainbow Fanny Pack Pride Accessories 70s 80s Outfit Beverage Beer Belt Set for Halloween Party(Rainbow)
Mepase$16.624.3★6 rev
Rainbow Fanny Pack Belt Bag I Mens Fanny Packs for Women - Crossbody Bag Bum bag Waist Bag Waist Pack - For Halloween costumes for Hiking Running Travel Waterproof and more
SoJourner Bags$14.594.6★12,223 rev
Tipsy Elves White Over The Rainbow PRIDE Fanny Pack w/Rainbow Tutu and Detachable Drink Holder
Tipsy Elves$26.684.6★523 rev
Pride Fanny Pack - XL - Durable Canvas - Wear Your Pride Around Your Waist - Rainbow Waist Pack - Rainbow Fanny Pack
Holiday Hero$18.594.1★40 rev
Newest
by launch date
Black and White Checkered Crossbody Bag Bum Bag for Women Spacious Checkered Purse Fanny Packs Belt Bag (Rainbow White Checkered)
MEISEY$24.761,400 rev
Rainbow LGBT Gay Pride Waist Pack Bag Fanny Pack for Men Women Hip Bum Bag with Adjustable Strap for Running Hiking
GDUUASB$16.871 rev
Mepase Rainbow Fanny Pack Pride Accessories 70s 80s Outfit Beverage Beer Belt Set for Halloween Party(Rainbow)
Mepase$16.626 rev
Mepase Rainbow Fanny Pack Pride Accessories 70s 80s Outfit Beverage Beer Belt Set for Halloween Party(Colorful)
Mepase$14.926 rev
HDE Crossbody Bum Bag with Long Strap - Cute Print 2L Mini Belt Bag - Small Fanny Pack Easy Adjustable Length Sling for Women - Rainbow Stripe
HDE$16.7725 rev
Trending
90-day click momentum
Vibe FESTIVAL GEAR Fanny Pack for Men Women - Many Prints - Black Holographic Silver Gold Cute Waist Bag for Festival Rave Hiking Running Cycling
Vibe Festival Gear$16.214.6★
Tipsy Elves Metallic Gold PRIDE Fanny Pack w/Rainbow Suspenders and Drink Holder
Tipsy Elves$22.044.6★
Tipsy Elves Black DARE Fanny Pack (Size One Size Black)
Tipsy Elves$25.304.5★
Mepase Rainbow Fanny Pack Pride Accessories 70s 80s Outfit Beverage Beer Belt Set for Halloween Party(Rainbow)
Mepase$16.624.3★
Black and White Checkered Crossbody Bag Bum Bag for Women Spacious Checkered Purse Fanny Packs Belt Bag (Rainbow White Checkered)
MEISEY$24.764.6★
What buyers say about rainbow fanny pack
What buyers praise and complain about, mined from review topics.What buyers love
“Cute and small”
“Lots of space”
“However, I was able to fit an almost full pack of Huggies wipes, 6 size 3 diapers, a pair of jammies, a changing pad, my keys, hand sanitizer, 2 chapsticks, diaper cream, and my wallet comfortably in this bag with a bit of room left over in the main compartment”
“Very nice quality”
“Such a great little bag, and it is holding up super strong, too”
“Fannypack as pictured”
“Very hilarious and fun white elephant gift”
“Very nice quality, roomy pockets and sturdy zippers”
“lightweight”
“I love colors”
What buyers complain about
“It doesn't fit me”
“didn't buy a strap extender”
“cant get it to come back through”
“Out of Order Colors”
“Disappointing and misadvertised”
“Poorly made Don't buy”
“The strap size is too small even when extended all the way”
“I read a few reviews saying it barely fits a 32" waist”
Top return reasons
Common questions
- Is rainbow fanny pack profitable to sell on Amazon United States?
- The niche generates $7K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +360.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the rainbow fanny pack niche?
- 14 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in rainbow fanny pack?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Ease Of Use. The return rate is 7.6% — above our launch gate.
- When does demand for rainbow fanny pack peak?
- Demand peaks in Jun; the busiest month runs 14.3× the quietest.
- What does it cost to enter the rainbow fanny pack niche?
- Listings span $9.51–$26.68; the average listing price is $17.33 (sweet spot $15–$100). The average incumbent carries 1,664 reviews — the moat a new listing must climb.