Rainbow Earrings

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months

534K

Growth, 90 days vs prior 90

+30.7%

Conversion, latest week

2.2%

Market size, estimated

$189Ka year

Peak month

June8.6× the quietest month

Top search term

rainbow earrings112K searches a year

Listings sell for $16.06 on average, from $11.82 to $29.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $16.06 that is $8K to $12K a year per listing.

Average price

$16.06inside the $15 to $100 sweet spot

Price range

$11.82–$29.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$8K–$12K

Returns

2.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,265 within Earrings. It carries 2,253 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#1,265in Earrings

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,253per listing

Listings tracked

9

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months