Rainbow Dress

Shoppers searched for this 688K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +134.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

688K

Growth, 90 days vs prior 90

+134.2%

Conversion, latest week

0.4%

Market size, estimated

$74Ka year

Peak month

June7.8× the quietest month

Top search term

rainbow dress158K searches a year

Listings sell for $24.91 on average, from $11.70 to $43.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.91 that is $0 to $2K a year per listing.

Average price

$24.91inside the $15 to $100 sweet spot

Price range

$11.70–$43.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #52,637 within Dresses. It carries 2,362 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

97%

Out of stock, average day

2.3%

Average rank

#52,637in Dresses

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

2,362per listing

Listings tracked

61

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months