rainbow crop top
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great410.22avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Price range
Good$7.68–$31.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$23K$23K/yr · 172K searches
According to Flapen's Amazon United States niche tracking, rainbow crop top is a $23K/yr Amazon United States market (172K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jun. Verdict: Worth a look — 61/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
rainbow crop top market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $12K–$17K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #7,990
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 6.8%
- Avg brand age
- 31 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
51 falling
Sellers
57
Top-5 brand share
40%
Top 20: 78%
Top-5 click share
19%
Top 20: 45%
Open market
56%
- Leevuyu10%
- Ovokcina10%
- Flaminet8%
- malianna6%
- color cosplayer6%
- Ainuno5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 85.8×
Top rainbow crop top search terms
- pride crop top34K/yr
- rainbow crop top30K/yr
- pride top20K/yr
- pride tops for women14K/yr
- rainbow tube top14K/yr
- rainbow mesh top13K/yr
- pride tops11K/yr
- rainbow halter top10K/yr
- rainbow crochet top9K/yr
- rainbow tops8K/yr
Top rainbow crop top products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Leevuyu Women Rainbow Crop Top Pride Outfits Gay Lesbian LGBT Sleeveless Tank Top with Earrings and Bracelet
Leevuyu$17.464.1★30 rev
Ovokcina Womens Rainbow Stripe Sleeveless Halter Ribbed Tank Backless Pride Crop Top Colorful Shirts 70s Tops M
Ovokcina$19.424.4★543 rev
Womens Rainbow Printed Polo T-Shirt Short Sleeve Skinny Y2K Streetwear Crop Top
malianna$21.344.3★426 rev
Flaminet Womens Pride Crop Tops for Women Striped Print Rainbow Y2K T Shirt Vest Summer Cami Top
Flaminet$14.894.2★109 rev
Ainuno Rainbow Striped Crop Tanks for Women - Pride Tops with Sexy Graphic Tube Top Design
Ainuno$11.274.1★309 rev
Newest
by launch date
Leevuyu Rainbow Crop Top Pride Outfits for Women Gay Lesbian LGBT Equality Tops Sexy Cutout Tank Shirts M
Leevuyu$17.4316 rev
Flaminet Womens Pride Crop Tops for Women Striped Print Rainbow Y2K T Shirt Vest Summer Cami Top
Flaminet$14.89109 rev
Flaminet Womens Pride Crop Tops for Women Striped Print Rainbow Y2K T Shirt Vest Summer Cami Top
Flaminet$14.44109 rev
Flaminet Womens Pride Crop Tops for Women Striped Print Rainbow Y2K T Shirt Vest Summer Cami Top
Flaminet$14.57109 rev
IWOLLENCE Pride Month Outfits for Women Rainbow Striped Printing Tube Tops LGBTQ Love Wins Strapless Sleeveless Shirts M
IWOLLENCE$13.561,262 rev
Trending
90-day click momentumLeevuyu Rainbow Crop Top Pride Outfits for Women Gay Lesbian LGBT Equality Tops Sexy Cutout Tank Shirts M
Leevuyu$17.433.9★
Womens Rainbow Printed Polo T-Shirt Short Sleeve Skinny Y2K Streetwear Crop Top
malianna$21.344.3★
Leevuyu Women Rainbow Crop Top Pride Outfits Gay Lesbian LGBT Sleeveless Tank Top with Earrings and Bracelet
Leevuyu$17.464.1★
Ovokcina Womens Rainbow Stripe Sleeveless Halter Ribbed Tank Backless Pride Crop Top Colorful Shirts Oc4-20-XL-N
Ovokcina$19.594.4★
color cosplayer Tie Dye Print Sleeveless Crop Tank Tops for Women Plus Size Shirt Summer Tops
color cosplayer$12.704.5★
What buyers say about rainbow crop top
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is really flattering”
“Cute colors”
“Comfortable material”
“Very comfortable”
“Its soft and hold the breast in perfectly”
“The fabric is lightweight”
“As expected”
“its got a nice stretch to the shirt too”
“Cute top for the price”
“Light and air for 100° Very nice for a hot day”
What buyers complain about
“Horrible fit”
“Coloring is off”
“Big Bust No Go”
“they don't stretch out if I wear them to bed”
“4X not long enough”
“was stained bad nasty smell”
“It was only like 10 bucks so Im not mad”
“extremely thin for the price”
“cheap”
“But they did break after like 3 days of wearing”
Top return reasons
Common questions
- Is rainbow crop top profitable to sell on Amazon United States?
- The niche generates $23K/yr across 112 tracked products. 6 of 36 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (61/100).
- How competitive is the rainbow crop top niche?
- 51 brands and 57 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in rainbow crop top?
- Top complaints mined from reviews: Size-Overall, Color, Chest Fit. The return rate is 9.1% — above our launch gate.
- When does demand for rainbow crop top peak?
- Demand peaks in Jun; the busiest month runs 85.8× the quietest.
- What does it cost to enter the rainbow crop top niche?
- Listings span $7.68–$31.23; the average listing price is $16.64 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.