Rainbow Backpack

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +72.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

167K

Growth, 90 days vs prior 90

+72.2%

Conversion, latest week

0.5%

Market size, estimated

$23Ka year

Peak month

July9.2× the quietest month

Top search term

rainbow backpack64K searches a year

Listings sell for $26.01 on average, from $7.94 to $56.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $26.01 that is $0 to $3K a year per listing.

Average price

$26.01inside the $15 to $100 sweet spot

Price range

$7.94–$56.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #666 within Backpacks. It carries 2,139 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#666in Backpacks

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

2,139per listing

Listings tracked

57

13 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

6Amazon's first-year sales bar

Average brand age

31 months