Rainbow Baby

Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

147K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

1.4%

Market size, estimated

$26Ka year

Peak month

August1.6× the quietest month

Top search term

rainbow baby75K searches a year

Listings sell for $12.62 on average, from $6.88 to $29.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.62 that is $0 to $1K a year per listing.

Average price

$12.62under the $15 to $100 sweet spot

Price range

$6.88–$29.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,071 within Baby Boys. It carries 418 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#1,071in Baby Boys

Average rating

4.77 starsAmazon United States average 4.42 stars

Average reviews

418per listing

Listings tracked

17

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months