Rain Pants Women

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

+73.4%

Conversion, latest week

1.2%

Market size, estimated

$104Ka year

Peak month

August2.6× the quietest month

Top search term

rain pants women waterproof97K searches a year

Listings sell for $29.80 on average, from $13.24 to $79.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.80 that is $0 to $3K a year per listing.

Average price

$29.80inside the $15 to $100 sweet spot

Price range

$13.24–$79.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

17.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #2,986 within Active Pants. It carries 2,441 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

2.0%

Average rank

#2,986in Active Pants

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,441per listing

Listings tracked

48

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months