Rain Pants

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $604K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

+11.2%

Conversion, latest week

0.9%

Market size, estimated

$604Ka year

Peak month

November1.6× the quietest month

Top search term

rain pants388K searches a year

Listings sell for $32.93 on average, from $14.46 to $104.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $32.93 that is $3K to $8K a year per listing.

Average price

$32.93inside the $15 to $100 sweet spot

Price range

$14.46–$104.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

12.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #863 within Active Pants. It carries 2,574 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#863in Active Pants

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

2,574per listing

Listings tracked

72

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

7Amazon's first-year sales bar

Average brand age

45 months