Is rain pants profitable to sell on Amazon United States?

The niche generates $604K/yr across 72 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the rain pants niche?

30 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in rain pants?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 12.4% — above our launch gate.

When does demand for rain pants peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the rain pants niche?

Listings span $14.46–$104.45; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 2,574 reviews — the moat a new listing must climb.

rain pants

Worth a look

Shows a sweet-spot price point ($32.93 avg), but high returns (12.4%) keeps it on the watch list.

Avg price

Incredible$32.93

avg listing price — sweet spot $15–$100

Price range

Great$14.46–$104.45

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Market size

Good$604K

$604K/yr · 2.1M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,574.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad12.4%

return rate — above 5% kills the launch gate

Signals High Returns

According to Flapen's Amazon United States niche tracking, rain pants is a $604K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

rain pants market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $494K–$659K; units × avg price
Conversion rate: 0.9%
Avg BSR: #863
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.4%
Avg brand age: 45 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

68%

Top 20: 92%

Top-5 click share

30%

Top 20: 60%

Open market

29%

33,000ft31%
iCreek25%
FROGG TOGGS5%
Eddie Bauer4%
Columbia3%
PIDO YOGA3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top rain pants search terms

rain pants388K/yr +36.0%0.5% conv.
waterproof pants339K/yr -6.7%0.3% conv.
rain pants men285K/yr +11.8%0.8% conv.
waterproof pants mens239K/yr -18.6%0.5% conv.
mens waterproof pants146K/yr +6.0%0.5% conv.
mens rain pants118K/yr +46.0%0.8% conv.
golf rain pants65K/yr +67.4%0.5% conv.
water proof pants men89K/yr -16.1%0.4% conv.
waterproof hiking pants53K/yr +44.3%0.3% conv.
waterproof pants men47K/yr +13.0%0.6% conv.

All search terms

Top rain pants products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

33 000ft Mens Rain Pants Waterproof Windproof Lightweight Outdoor Rain Over Pants for Fishing Golf Work Hiking Black

33,000ft$29.194.6★509 rev

33 000ft Mens Rain Pants Waterproof Rain Over Pants Windproof Outdoor Pants for Hiking Fishing Black

33,000ft$32.724.5★5,453 rev

iCreek Mens Packable Rain Pants Waterproof Lightweight Over Pants Windproof Outdoor Pants for Fishing Golf Hiking (Black X-Large/30 Inseam)

iCreek$18.674.3★814 rev

iCreek Mens Packable Rain Pants Waterproof Lightweight Over Pants Windproof Outdoor Pants for Fishing Golf Hiking (Black Small/30 Inseam)

iCreek$18.884.3★814 rev

33 000ft Mens Rain Pants Waterproof Rain Over Pants Windproof Outdoor Pants for Hiking Fishing Black

33,000ft$32.894.5★5,453 rev

Newest

by launch date

FREE SOLDIER Mens Lightweight Rain Pants Windproof Waterproof Packable Hiking Fishing Outdoor Pants (Black Medium)

FREE SOLDIER$31.4531 rev

3mo ago

UIQUR Mens Rain Pants Waterproof Pants Lightweight Packable Half Leg Zip Pant Cuffs for Hiking Fishing Golf (Black 30W x 30L)

UIQUR$16.6819 rev

4mo ago

PIDO YOGA Mens Stretch Tactical Pants Waterproof Ripstop Fabric Cargo Pants Lightweight Casual Hiking Outdoor Work Pants (No Belt) Dark Gray

PIDO YOGA$20.15147 rev

11mo ago

PIDO YOGA Mens Stretch Tactical Pants Waterproof Ripstop Fabric Cargo Pants Lightweight Casual Hiking Outdoor Work Pants (No Belt) Black

PIDO YOGA$20.09184 rev

11mo ago

iCreek Mens Packable Rain Pants Waterproof Lightweight Over Pants Windproof Outdoor Pants for Fishing Golf Hiking (Black X-Large/30 Inseam)

iCreek$18.67814 rev

1y ago

What buyers say about rain pants

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Great fit, great pants”

Quality-Overall10%

“Affordable quality”

Comfort-Overall10%

“Comfortable to wear”

Water Resistance7%

“Definitely waterproof”

Weight Light6%

“I really like the lightweight”

Material Quality4%

“Good quality material”

Value For Money4%

“Good deal”

Pockets/Compartments4%

“Pockets”

Durability3%

“they still look like new”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall16%

“Run large”

Quality-Overall9%

“Extremely cheaply made”

Water Resistance9%

“NOT waterproof”

Durability9%

“Not very durable”

Stitch/Finish/Polish6%

“Bad seam”

Pockets/Compartments3%

“no pockets”

Material Quality3%

“material easily rips”

Waist Fit2%

“big at the waist”

Smell2%

“Funky smell despite washing”

Drying Time1%

“Didn't work on keeping me dry”

Top return reasons

Size-Overall49%

Waist Fit10%

Length7%

Inseam Fit7%

Material Quality6%

Thigh Fit4%

Hip Fit3%

Thin3%

Advertised Vs Actual Product2%

Quality-Overall1%

Common questions

Is rain pants profitable to sell on Amazon United States?: The niche generates $604K/yr across 72 tracked products. 7 of 11 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the rain pants niche?: 30 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in rain pants?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Water Resistance. The return rate is 12.4% — above our launch gate.
When does demand for rain pants peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the rain pants niche?: Listings span $14.46–$104.45; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 2,574 reviews — the moat a new listing must climb.