rain jacket men
Launch itA $1.9M/yr market growing +23.7% this quarter with returns at 4.7% — clears our launch bar.
Avg price
Incredible$35.11avg listing price — sweet spot $15–$100
Market size
Great$1.9M$1.9M/yr · 6.1M searches
Price range
Great$10.66–$110.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,976.94avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rain jacket men is a $1.9M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 66% of demand. Verdict: Launch it — 60/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
rain jacket men market data
- Units sold / yr
- 40K–50K
- avg 250–500/product
- Revenue / yr
- $1.4M–$1.8M
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.9%
- Avg brand age
- 49 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
92
Top-5 brand share
66%
Top 20: 95%
Top-5 click share
33%
Top 20: 62%
Open market
28%
- UIQUR22%
- Outdoor Ventures13%
- Columbia13%
- 33,000ft11%
- SaphiRose6%
- APEXUP6%
Demand
Weekly Amazon search volume, last 45 weeks — +23.7% search growth over the last 90 days.Top rain jacket men search terms
- rain jacket men1.3M/yr
- mens rain jacket821K/yr
- rain coats for men540K/yr
- windbreaker jackets for men520K/yr
- rain gear320K/yr
- raincoat for men270K/yr
- impermeables para la lluvia hombre260K/yr
- waterproof207K/yr
- columbia rain jacket men205K/yr
- mens windbreaker217K/yr
Top rain jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.114.4★1,229 rev
33 000ft Packable Rain Jacket Mens Lightweight Waterproof Rain Shell Jacket Raincoat with Hood for Golf Cycling Windbreaker
33,000ft$29.144.5★5,237 rev
Outdoor Ventures Mens Rain Jacket Waterproof Lightweight Packable Rain Shell Raincoat with Hood for Golf Hiking Travel
Outdoor Ventures$30.984.5★1,919 rev
Outdoor Ventures Mens Rain Jacket Waterproof Lightweight Packable Rain Pullover for Hiking Golf Running
Outdoor Ventures$31.174.4★1,765 rev
APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)
APEXUP$19.734.6★1,342 rev
Newest
by launch date
UIQUR Mens Rain Jacket Windbreaker Waterproof Jacket Raincoat Cycling Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.58233 rev
UIQUR Mens Cycling Jacket Rain Jacket Waterproof Windbreaker Raincoat Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.57197 rev
UIQUR Mens Rain Jacket Waterproof Windbreaker Raincoat Cycling Running Hiking Golf Travel Gear Hood Lightweight Packable Black XL
UIQUR$18.65229 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.111,229 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black XL
UIQUR$18.281,229 rev
Trending
90-day click momentum
Columbia Mens Watertight II Jacket 2024 Collegiate Navy XX-Large
Columbia$57.144.6★
UIQUR Mens Cycling Jacket Rain Jacket Waterproof Windbreaker Raincoat Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.574.2★
33 000ft Mens Packable Rain Jacket Lightweight Rain Shell Jacket with Hood Waterproof Raincoat for Cycling
33,000ft$51.074.6★
UIQUR Mens Rain Jacket Windbreaker Waterproof Jacket Raincoat Cycling Running Hiking Gear Hood Lightweight Packable Black XL
UIQUR$18.584.3★
MARMOT Mens PreCip Eco Lightweight & Waterproof Rain Jacket Black - Latest Collection Medium
MARMOT$81.184.6★
What buyers say about rain jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“They fit true size”
“seems well made”
“Super lightweight”
“Great value”
“very water proof”
“Perfect for winter”
“As advertised”
“very comfy easy to wear”
“Works well to help stay dry”
“Keeps you nice and dry”
What buyers complain about
“Not water proof”
“Runs large”
“Poor manufacturing”
“they totally fell apart”
“Cheap material”
“not very thick”
“stitches coming apart out of box”
“the zipper gets stuck very often”
“his clothes would be damp from sweating”
“Not worth the buy”
Top return reasons
Common questions
- Is rain jacket men profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 81 tracked products. 10 of 14 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Launch it (60/100).
- How competitive is the rain jacket men niche?
- 30 brands and 92 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in rain jacket men?
- Top complaints mined from reviews: Water Resistance, Size-Overall, Quality-Overall. The return rate is 4.7%.
- What does it cost to enter the rain jacket men niche?
- Listings span $10.66–$110.83; the average listing price is $35.11 (sweet spot $15–$100). The average incumbent carries 2,977 reviews — the moat a new listing must climb.