Rain Jacket

Shoppers searched for this 10.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

10.7M

Growth, 90 days vs prior 90

+44.7%

Conversion, latest week

0.7%

Market size, estimated

$2.7Ma year

Peak month

September3.2× the quietest month

Top search term

rain jacket women2.1M searches a year

Listings sell for $35.01 on average, from $9.67 to $121.57. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $35.01 that is $18K to $26K a year per listing.

Average price

$35.01inside the $15 to $100 sweet spot

Price range

$9.67–$121.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

500–750

Revenue per listing a year

$18K–$26K

Returns

6.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #215 within Coats, Jackets & Vests. It carries 2,827 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#215in Coats, Jackets & Vests

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,827per listing

Listings tracked

86

18 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

9Amazon's first-year sales bar

Average brand age

45 months