rain jacket
Worth a lookShows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.7M$2.7M/yr · 10.7M searches
Avg price
Incredible$35.01avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Great$9.67–$121.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+44.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,827.31avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.3%return rate — above 6% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rain jacket is a $2.7M/yr Amazon United States market (10.7M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 65/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $2.1M–$2.8M
- units × avg price
- Launch success
- 50%
- 9 of 18 new (360d)
- Conversion rate
- 0.7%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.4%
- Avg brand age
- 45 months
- Avg seller age
- 145 days
Competition
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
87
Top-5 brand share
55%
Top 20: 94%
Top-5 click share
23%
Top 20: 53%
Open market
41%
- Amazon Essentials16%
- 33,000ft14%
- SaphiRose12%
- Columbia8%
- DECKTIN4%
- Zando4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +44.7% search growth over the last 90 days.Peak months: Jul, Sep · busiest ÷ quietest = 3.2×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 86 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Womens Rain Jacket Waterproof Lightweight Packable Raincoat with Hood for Golf Hiking Travel Windbreaker
33,000ft$35.874.5★1,668 rev
Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)
Hagon PRO$11.754.5★18,121 rev
COOY Rain Coats (2 Pack) - Reusable EVA Rain Ponchos For Adults Rain Jackets Raincoats For Men Women
COOY$10.654.4★2,647 rev
SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Black)
SaphiRose$13.424.6★4,511 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium
Amazon Essentials$29.494.5★528 rev
Newest
by launch dateAmazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium
Amazon Essentials$29.49528 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small
Amazon Essentials$25.71528 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White Large
Amazon Essentials$31.61528 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White X-Small
Amazon Essentials$38.79528 rev
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black XX-Large
Amazon Essentials$31.02528 rev
Trending
90-day click momentum
The North Face Womens Antora Jacket (Standard & Plus Size) - Waterproof & Windproof Rain Coat Secure Zip Hand Pockets White Dune Medium
The North Face$108.634.6★
PITINAN Rain Jacket for Women Packable Waterproof Lightweight Rain Coats for Women Outdoor Raincoat With Pockets Beige L
PITINAN$22.784.3★
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White X-Small
Amazon Essentials$30.444.5★
The North Face Womens Antora Rain Hoodie (Standard & Plus Size) - Waterproof & Windproof Jacket Secure Zip Pockets White Dune Small
The North Face$121.574.7★
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Dusty Blue Small
Amazon Essentials$25.234.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fits very flattering”
“AMAZING QUALITY”
“Love this, very lightweight”
“Amazing value”
“And it is also wonderful for colder weather”
“As described”
“Completely waterproof”
“are easy to pack”
“Color is attractive”
“Very warm”
What buyers complain about
“Not water proof”
“Weird fit”
“Thinner than I expected”
“Poor material handling”
“Very poor quality”
“Not too durable”
“Broken Zipper”
“Really thin”
“sleeves are long”
“it doesnt look like the listing”
Top return reasons
Common questions
- Is rain jacket profitable to sell on Amazon United States?
- The niche generates $2.7M/yr across 86 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +44.7%. Flapen's verdict: Worth a look (65/100).
- How competitive is the rain jacket niche?
- 29 brands and 87 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in rain jacket?
- Top complaints mined from reviews: Water Resistance, Size-Overall, Thickness. The return rate is 6.3% — above our launch gate.
- When does demand for rain jacket peak?
- Demand peaks in Jul–Sep; the busiest month runs 3.2× the quietest.
- What does it cost to enter the rain jacket niche?
- Listings span $9.67–$121.57; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 2,827 reviews — the moat a new listing must climb.
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