Is rain jacket profitable to sell on Amazon United States?

The niche generates $2.7M/yr across 86 tracked products. 9 of 18 products launched in the last 360 days are still selling. 90-day search growth is +44.7%. Flapen's verdict: Worth a look (64/100).

How competitive is the rain jacket niche?

29 brands and 87 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in rain jacket?

Top complaints mined from reviews: Water Resistance, Size-Overall, Thickness. The return rate is 6.3% — above our launch gate.

When does demand for rain jacket peak?

Demand peaks in Jul–Sep; the busiest month runs 3.2× the quietest.

What does it cost to enter the rain jacket niche?

Listings span $9.67–$121.57; the average listing price is $35.01 (sweet spot $15–$100). The average incumbent carries 2,827 reviews — the moat a new listing must climb.

rain jacket

Worth a look

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.7M

$2.7M/yr · 10.7M searches

Avg price

Incredible$35.01

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Price range

Great$9.67–$121.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+44.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,827.31

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, rain jacket is a $2.7M/yr Amazon United States market (10.7M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 64/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

rain jacket market data

Units sold / yr: 60K–80K; avg 500–750/product
Revenue / yr: $2.1M–$2.8M; units × avg price
Conversion rate: 0.7%
Avg BSR: #215
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.4%
Avg brand age: 45 months
Avg seller age: 145 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

23%

Top 20: 53%

Open market

41%

Amazon Essentials16%
33,000ft14%
SaphiRose12%
Columbia8%
DECKTIN4%
Zando4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.7% search growth over the last 90 days.

Peak months: Jul, Sep · busiest ÷ quietest = 3.2×

Open Trend

Top rain jacket search terms

rain jacket women2.1M/yr +36.9%0.4% conv.
rain jacket1.2M/yr +80.6%0.4% conv.
womens rain jacket961K/yr +83.6%0.4% conv.
rain coats for women906K/yr +34.0%0.5% conv.
rain coat811K/yr +38.6%0.9% conv.
raincoat for women587K/yr +43.6%0.5% conv.
windbreaker jacket women530K/yr +21.3%0.1% conv.
raincoat454K/yr +64.4%0.8% conv.
windbreaker421K/yr +16.5%0.0% conv.
rain jacket women waterproof371K/yr +67.0%0.4% conv.

All search terms

Top rain jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

33 000ft Womens Rain Jacket Waterproof Lightweight Packable Raincoat with Hood for Golf Hiking Travel Windbreaker

33,000ft$35.874.5★1,668 rev

Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)

Hagon PRO$11.754.5★18,121 rev

COOY Rain Coats (2 Pack) - Reusable EVA Rain Ponchos For Adults Rain Jackets Raincoats For Men Women

COOY$10.654.4★2,647 rev

SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Black)

SaphiRose$13.424.6★4,511 rev

Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium

Amazon Essentials$29.494.5★528 rev

Newest

by launch date

Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium

Amazon Essentials$29.49528 rev

7mo ago

Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small

Amazon Essentials$25.71528 rev

7mo ago

Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Dusty Blue Small

Amazon Essentials$25.23528 rev

8mo ago

Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Eggshell White X-Small

Amazon Essentials$30.44528 rev

8mo ago

Yousify Womens Waterproof Rain Jackets Lightweight Zip Up Raincoat Outdoor Hiking Hooded Windbreaker with Pocket

Yousify$26.11195 rev

10mo ago

What buyers say about rain jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“fits very flattering”

Quality-Overall11%

“AMAZING QUALITY”

Weight Light8%

“Love this, very lightweight”

Value For Money8%

“Amazing value”

Weather Proof6%

“And it is also wonderful for colder weather”

Advertised Vs Actual Product5%

“As described”

Water Resistance4%

“Completely waterproof”

Ease Of Use3%

“are easy to pack”

Color3%

“Color is attractive”

Warmth3%

“Very warm”

What buyers complain about

Water Resistance14%

“Not water proof”

Size-Overall14%

“Weird fit”

Thickness5%

“Thinner than I expected”

Material Quality4%

“Poor material handling”

Quality-Overall4%

“Very poor quality”

Durability3%

“Not too durable”

Zipper Quality3%

“Broken Zipper”

Thin3%

“Really thin”

Sleeve Fit2%

“sleeves are long”

Advertised Vs Actual Product2%

“it doesnt look like the listing”

Top return reasons

Size-Overall51%

Thin6%

Material Quality5%

Sleeve Fit4%

Chest Fit3%

Value For Money3%

Advertised Vs Actual Product3%

Length3%