rain coat
Worth a lookShows a sweet-spot price point ($32.08 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$32.08avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Market size
Great$1.6M$1.6M/yr · 4.3M searches
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$7.07–$110.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,585.44avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rain coat is a $1.6M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
rain coat market data
- Units sold / yr
- 50K–60K
- avg 500–750/product
- Revenue / yr
- $1.6M–$1.9M
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.4%
- Avg brand age
- 51 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
45 rising
Sellers
100
Top-5 brand share
50%
Top 20: 87%
Top-5 click share
24%
Top 20: 52%
Open market
45%
- UIQUR16%
- SaphiRose12%
- Columbia8%
- 33,000ft8%
- Outdoor Ventures7%
- Hagon PRO5%
Demand
Weekly Amazon search volume, last 24 weeks — +38.2% search growth over the last 90 days.Top rain coat search terms
- rain coat807K/yr
- rain coats for men540K/yr
- raincoat453K/yr
- rain gear320K/yr
- raincoat for men270K/yr
- impermeables para la lluvia hombre260K/yr
- columbia rain jacket men205K/yr
- rain gear for men waterproof225K/yr
- golf rain jacket111K/yr
- mens rain jackets waterproof with hood165K/yr
Top rain coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Black)
SaphiRose$13.444.6★4,534 rev
Hagon PRO Disposable Rain Ponchos for Adults (5 Pack)
Hagon PRO$11.774.5★18,148 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.114.4★1,229 rev
APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)
APEXUP$19.734.6★1,342 rev
33 000ft Packable Rain Jacket Mens Lightweight Waterproof Rain Shell Jacket Raincoat with Hood for Golf Cycling Windbreaker
33,000ft$29.144.5★5,237 rev
Newest
by launch date
UIQUR Mens Rain Jacket Waterproof Windbreaker Raincoat Cycling Running Hiking Golf Travel Gear Hood Lightweight Packable Black XL
UIQUR$18.65229 rev
GUARDWAY Rain Suits for Men Waterproof Hooded Jacket and Pants Breathable Rain Coats Rain Gear for Outdoor Activity and Work
GUARDWAY$35.25108 rev
SaphiRose Mens Waterproof Rain Suit 2pcs/set Packable Rain Gear for Golf Motorcycle Fishing(Black M)
SaphiRose$42.7975 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.111,229 rev
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black XL
UIQUR$18.281,229 rev
Trending
90-day click momentumUIQUR Mens Rain Jacket Waterproof Windbreaker Raincoat Cycling Running Hiking Golf Travel Gear Hood Lightweight Packable Black XL
UIQUR$18.654.4★
SaphiRose Mens Waterproof Rain Suit 2pcs/set Packable Rain Gear for Golf Motorcycle Fishing(Black M)
SaphiRose$42.794.4★
APEXUP Packable Rain Jacket Men with Reflective Zipper Lightweight Waterproof Jacket Windbreaker Hooded Raincoat Mens Rain Jackets for Outdoor Running Hiking Travel Cycling (Black L)
APEXUP$19.734.6★
UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L
UIQUR$18.114.4★
OTU Mens Lightweight Waterproof Hooded Rain Jacket Outdoor Raincoat Shell Jacket for Hiking Travel Light Grey L
OTU$32.844.5★
What buyers say about rain coat
What buyers praise and complain about, mined from review topics.What buyers love
“The length was great”
“Very well made”
“Great deal”
“lightweight and good fit”
“Did well in the rain”
“Completely waterproof”
“As advertised”
“Easy to put on”
“The material feels durable”
“dries quickly”
What buyers complain about
“Poor quality”
“sleeves are too short”
“NOT WATERPROOF”
“It cracked after just a few uses”
“Sandwich bags are thicker”
“Cheap material”
“Seam trouble”
“Really thin”
“Not worth the buy”
“This does not have pockets”
Top return reasons
Common questions
- Is rain coat profitable to sell on Amazon United States?
- The niche generates $1.6M/yr across 105 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is +38.2%. Flapen's verdict: Worth a look (64/100).
- How competitive is the rain coat niche?
- 45 brands and 100 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in rain coat?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Water Resistance. The return rate is 5.3% — above our launch gate.
- What does it cost to enter the rain coat niche?
- Listings span $7.07–$110.83; the average listing price is $32.08 (sweet spot $15–$100). The average incumbent carries 3,585 reviews — the moat a new listing must climb.