Rain Coat

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

4.3M

Growth, 90 days vs prior 90

+38.2%

Conversion, latest week

1.1%

Market size, estimated

$1.6Ma year

Top search term

rain coat807K searches a year

Listings sell for $32.08 on average, from $7.07 to $110.83. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $32.08 that is $16K to $24K a year per listing.

Average price

$32.08inside the $15 to $100 sweet spot

Price range

$7.07–$110.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$16K–$24K

Returns

5.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #204 within Jackets & Coats. It carries 3,585 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#204in Jackets & Coats

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

3,585per listing

Listings tracked

105

15 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

11Amazon's first-year sales bar

Average brand age

51 months