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55

raffia earrings

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 78Conversion 34Competition 90Returns 23Price range 12Avg price 30Brand share 96Review moat 80Quality gap 72

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Review moat

Great394.58

avg incumbent reviews — the moat a new listing must climb

Growth

Great+68.3%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.61

avg listing price — sweet spot $15–$100

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Price range

Bad$3.85–$16.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$24K

$24K/yr · 93K searches

According to Flapen's Amazon United States niche tracking, raffia earrings is a $24K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

raffia earrings market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$19K–$24K
units × avg price
Conversion rate
2.7%
Avg BSR
#2,577
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
9.0%
Avg brand age
31 months
Avg seller age
151 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

45

Top-5 brand share

36%

Top 20: 85%

Top-5 click share

25%

Top 20: 61%

Open market

59%

  • FANCY SHINY8%
  • COLORFUL BLING8%
  • ACLOKOO7%
  • Lorsoilyn7%
  • Lynnaneo6%
  • AIDSOTOU5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +68.3% search growth over the last 90 days.
5K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.1×

Top raffia earrings search terms

  • raffia earrings46K/yr
  • raffia earrings for women29K/yr
  • wicker earrings5K/yr
  • woven earrings5K/yr
  • woven earrings for women4K/yr
  • wicker earrings for women4K/yr
All search terms

Top raffia earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4894%$9776%$1K8%$2K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about raffia earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Light24%

“Great lightweight earring”

Quality-Overall16%

“Well made earrings”

Color10%

“am very pleased with the color”

Shape/Style8%

“Great and stylish”

Value For Money7%

“Worth it”

Size-Overall6%

“They are not too big which is what I prefer”

Comfort-Overall4%

“Comfortable”

Advertised Vs Actual Product4%

“As pictured”

Design-Overall3%

“The design is interesting”

Ease Of Use2%

“Fun and easy”

What buyers complain about

Size-Overall26%

“Larger than expected”

Quality-Overall21%

“NOT well made”

Durability9%

“Poor quality /durability”

Weight Heavy7%

“Very heavy”

Strength3%

“they came apart”

Color3%

“Returning because its a darker color than the picture”

Value For Money2%

“Not cheap looking at all”

Material Quality2%

“The woven straw material is a little bit fragile”

Advertised Vs Actual Product1%

“The picture does not do them justice”

Metal Authenticity1%

“the back is shiny gold metal instead of the same material on the front”

Top return reasons

Size-Overall57%
Quality-Overall8%
Weight Heavy7%
Advertised Vs Actual Product5%
Color4%
Material Quality3%
Defective Material/Parts3%
Shape/Style3%
Metal Authenticity3%
Wrong Dimensions1%

Common questions

Is raffia earrings profitable to sell on Amazon United States?
The niche generates $24K/yr across 80 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +68.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the raffia earrings niche?
37 brands and 45 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in raffia earrings?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.5% — above our launch gate.
When does demand for raffia earrings peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 9.1× the quietest.
What does it cost to enter the raffia earrings niche?
Listings span $3.85–$16.59; the average listing price is $9.61 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.