Is raffia clutch profitable to sell on Amazon United States?

The niche generates $109K/yr across 104 tracked products. 21 of 27 products launched in the last 360 days are still selling. 90-day search growth is +86.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the raffia clutch niche?

66 brands and 125 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in raffia clutch?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 5.6% — above our launch gate.

When does demand for raffia clutch peak?

Demand peaks in Apr–May–Jun; the busiest month runs 10.6× the quietest.

What does it cost to enter the raffia clutch niche?

Listings span $8.28–$226.86; the average listing price is $43.91 (sweet spot $15–$100). The average incumbent carries 1,004 reviews — the moat a new listing must climb.

raffia clutch

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$43.91

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Growth

Great+86.7%

90-day search growth — must beat 0% to launch

Review moat

Good1,003.88

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$8.28–$226.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$109K

$109K/yr · 304K searches

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, raffia clutch is a $109K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

raffia clutch market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $88K–$110K; units × avg price
Conversion rate: 0.8%
Avg BSR: #548
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.7%
Avg brand age: 25 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

66 falling

Sellers

125

Top-5 brand share

39%

Top 20: 70%

Top-5 click share

21%

Top 20: 49%

Open market

57%

The Sak15%
COOKOOKY11%
Amazon Essentials6%
LHMTQVK4%
FLAUNT4%
KKXIU3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +86.7% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 10.6×

Open Trend

Top raffia clutch search terms

summer tote bag71K/yr +134.3%0.4% conv.
woven shoulder bag72K/yr +43.9%0.3% conv.
summer tote bags15K/yr +150.3%0.3% conv.
white summer purse13K/yr +208.9%0.5% conv.
crochet handbags16K/yr +94.3%0.1% conv.
summer totes for women 20268K/yr +141.0%0.1% conv.
crochet shoulder bag13K/yr +60.7%0.4% conv.
summer totes8K/yr +135.2%0.2% conv.
crochet crossbody10K/yr +106.7%0.1% conv.
crocheted bag15K/yr +5.6%0.2% conv.

All search terms

Top raffia clutch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COOKOOKY Beach Tote bag Crochet Summer Beach Bag for Women Aesthetic Mesh Tote Bag Hippie Bag Knit Bag (B-Beige Medium)

COOKOOKY$11.574.5★885 rev

LHMTQVK Corduroy Tote Bags for Women Large Capacity Corduroy Bag Reusable Grocery Shoulder Bag with Inner Pockets(Strawberry)

LHMTQVK$9.774.7★4,023 rev

The Sak Lumi Convertible Crossbody Purse - Hand Crochet Womens Handbag for Everyday & Travel 3-in-1 Small Crossbody Bag With Zipper Closure & Pockets - Natural Medallion

The Sak$74.574.5★1,263 rev

FLAUNT Everyday Tote Bag with Phone Pouch - Tortoise Shell

FLAUNT$83.314.6★91 rev

Verdusa Womens Straw Woven Shoulder Bag Tote Handbag Summer Beach Purse Vacation Bags Beige One Size

Verdusa$27.394.1★249 rev

Newest

by launch date

XquiziFit Beach Bags for Women Summer Straw Purse Boho Woven Shoulder Bag Crochet Purse Vacation Tote Handbag Khaki

XquiziFit$24.2954 rev

5mo ago

XquiziFit Beach Bags for Women Summer Straw Purse Boho Woven Shoulder Bag Crochet Purse Vacation Tote Handbag Beige

XquiziFit$24.5654 rev

5mo ago

Woven Tote Womens Shoulder Handbags: Vegan Leather Crossbody Bag - Elegant Satchel Purse for Travel - Daily Bucket Bags (Khaki)

Sumrains$46.757 rev

6mo ago

FLAUNT Everyday Tote Bag with Phone Pouch - Tortoise Shell

FLAUNT$83.3191 rev

9mo ago

Woven Hobo Bags for Women Suede Woven Tote Bag Trendy Bucket Purse Underarm Shoulder Bag Vintage Handbag Retro Clutch Purses

Solyinne$45.4836 rev

11mo ago

What buyers say about raffia clutch

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“this bag fits everything”

Quality-Overall16%

“the quality is strong”

Value For Money7%

“Good value for price”

Color6%

“the color is super cute”

Weight Light5%

“Very light and easy to carry”

Pockets/Compartments4%

“Lots of compartments”

Durability4%

“Very durable and I am constantly getting compliments on this bag”

Storage Capacity3%

“Plenty of room”

Shape/Style3%

“It's very stylish”

Advertised Vs Actual Product3%

“Product as advertised”

What buyers complain about

Size-Overall18%

“Larger than expected”

Quality-Overall8%

“Low quality”

Strap/String Quality6%

“Was expecting better quality strap”

Durability5%

“Didnt last”

Value For Money5%

“Not worth the price”

Color5%

“the color was a little darker than I was expecting”

Advertised Vs Actual Product3%

“Not like the picture at all”

Zipper Quality3%

“Bad zipper”

Material Quality3%

“Cheap material”

Strength2%

“Looks flimsy”

Top return reasons

Size-Overall44%

Color9%

Material Quality8%

Quality-Overall6%

Advertised Vs Actual Product4%

Value For Money3%