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Rado Watches for Men

Fail

The top 5 brands take 100% of clicks, so Rado Watches for Men is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$2.4M/yr437K searches / yr
90-day growth
+15.4%search demand this quarter
Competition
60%top-5 click share · 5 brands · 33 sellers

Flapen Score

Rado Watches for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Rado Watches for Men is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rado Watches for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Rado Watches for Men 437K times last year and spent an estimated $2.4M. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
+15.4%
Conversion, latest week
0.4%
Market size, estimated
$2.4Ma year
Top search term
rado watches for men232K searches a year

02 · Price

A sale here is worth $1385.61.

Listings sell for $1385.61 on average, from $26.87 to $3534.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $1385.61 that is $0 to $139K a year per listing.

Average price
$1385.61above the $15 to $100 sweet spot
Price range
$26.87–$3534.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$139K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #17,797 within Watches. It carries 1,506 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#17,797in Watches
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,506per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Rado Watches for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 236%
  • Brand 317%
  • Brand 45%
  • Brand 54%

Search terms

Top Rado Watches for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rado watches for men232K/yr
  • rado75K/yr
  • rado watches31K/yr
  • rado watch41K/yr
  • rado watches on sale6K/yr
  • reloj rado para hombre16K/yr
  • rado diastar watches for men8K/yr
  • reloj rado7K/yr
  • rado mens watches8K/yr
  • rado automatic watches for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Rado Watches for Men

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Advertised Vs Actual Product”
31%of negative reviews mention “Durability”
5.2%of orders come back
“Broke after a month”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Rado Watches for Men questions

Answered from the same tracked data.