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Radley London Handbags for Women

Fail

Buyers convert on only 0.1% of searches, so Radley London Handbags for Women is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$54K/yr574K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
15%top-5 click share · 49 brands · 99 sellers

Flapen Score

Radley London Handbags for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Radley London Handbags for Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Radley London Handbags for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Radley London Handbags for Women 574K times last year and spent an estimated $54K. The top 5 brands take 65% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
574K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
0.1%
Market size, estimated
$54Ka year
Top search term
radley london handbags for women194K searches a year

02 · Price

A sale here is worth $105.40.

Listings sell for $105.40 on average, from $10.56 to $324.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $105.40 that is $0 to $11K a year per listing.

Average price
$105.40above the $15 to $100 sweet spot
Price range
$10.56–$324.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 62.6% of listings are out of stock. The average listing ranks #7,550 within Crossbody Bags. It carries 718 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
62.6%
Average rank
#7,550in Crossbody Bags
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
718per listing
Listings tracked
150

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Radley London Handbags for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

49 rising

Sellers

99

Top-5 brand share

65%

Top 20: 88%

Top-5 click share

15%

Top 20: 37%

Open market

30%

  • Brand 140%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Search terms

Top Radley London Handbags for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • radley london handbags for women194K/yr
  • radley london149K/yr
  • radley london handbags66K/yr
  • radley61K/yr
  • radley handbags19K/yr
  • radley london crossbody24K/yr
  • radley crossbody bags for women12K/yr
  • radley london outlet sale6K/yr
  • radley bags7K/yr
  • radley bag7K/yr

Reviews and returns

What reviews say buyers love and hate about Radley London Handbags for Women

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
8.9%of orders come back
“it's incredibly long”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Radley London Handbags for Women questions

Answered from the same tracked data.