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Race Car Driver Costume Boys

Fail

Demand is soft, at -37.8% this quarter, so Race Car Driver Costume Boys is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$100K/yr306K searches / yr
90-day growth
-37.8%search demand this quarter
Competition
23%top-5 click share · 35 brands · 108 sellers

Flapen Score

Race Car Driver Costume Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Race Car Driver Costume Boys is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Race Car Driver Costume Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Race Car Driver Costume Boys 306K times last year and spent an estimated $100K. The top 5 brands take 47% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-37.8%
Conversion, latest week
0.7%
Market size, estimated
$100Ka year
Peak month
October31.9× the quietest month
Top search term
race car driver costume boys57K searches a year

02 · Price

A sale here is worth $44.22.

Listings sell for $44.22 on average, from $15.41 to $172.87. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $44.22 that is $0 to $4K a year per listing.

Average price
$44.22inside the $15 to $100 sweet spot
Price range
$15.41–$172.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #1,153 within Boys. It carries 203 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
90%
Out of stock, average day
8.0%
Average rank
#1,153in Boys
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
203per listing
Listings tracked
80

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Race Car Driver Costume Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

108

Top-5 brand share

47%

Top 20: 87%

Top-5 click share

23%

Top 20: 55%

Open market

48%

  • Brand 115%
  • Brand 214%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Race Car Driver Costume Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 31.9×

Search terms

Top Race Car Driver Costume Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • race car driver costume boys57K/yr
  • kids racing suit13K/yr
  • kids race car driver costume20K/yr
  • racecar driver costume kids20K/yr
  • racing suit for kids5K/yr
  • toddler race car driver costume38K/yr
  • race car driver costume toddler44K/yr
  • f1 costume kids16K/yr
  • race car costume kids6K/yr
  • race car driver costume kids11K/yr

Reviews and returns

What reviews say buyers love and hate about Race Car Driver Costume Boys

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Size-Overall”
10.4%of orders come back
“it is still a little too big”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Race Car Driver Costume Boys questions

Answered from the same tracked data.