rabbits foot
Skip itPrices mostly outside the sweet spot ($6.23–$14.96) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great477.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 174K searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$6.23–$14.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, rabbits foot is a $62K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 34/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
rabbits foot market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $62K–$82K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #23,695
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
17
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
1%
- Dangerous Threads45%
- LoneAlaskanGypsy29%
- U. S. Toy19%
- TG,LLC3%
- Novelties Company2%
- Vosaplk1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top rabbits foot search terms
- rabbits foot39K/yr
- rabbit foot32K/yr
- rabbit foot keychains23K/yr
- rabbits foot keychains24K/yr
- lucky rabbits foot20K/yr
- rabbit foot keychain12K/yr
- lucky rabbits foot keychain10K/yr
- rabbit feet6K/yr
- rabbits foot keychain4K/yr
- lucky rabbit foot4K/yr
Top rabbits foot products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dangerous Threads Rabbit Rabbits Foot Keychain White/Natural 5 Pcs
Dangerous Threads$14.964.4★125 rev
All Natural Lucky Rabbit Foot Keychain (Natural White)
LoneAlaskanGypsy$6.234.3★1,181 rev
Assorted Color Faux Fake Lucky Rabbits Foot Key Chains Key Rings
U. S. Toy$10.143.8★408 rev
Dangerous Threads Rabbit Rabbits Foot Keychain White/Natural 4 Pcs
Dangerous Threads$12.024.3★1,728 rev
All Natural Lucky Rabbit Foot Keychain (Tan/Tawny White)
LoneAlaskanGypsy$7.214.3★1,181 rev
Newest
by launch date
Dangerous Threads Rabbit Rabbits Foot Keychain Red 4 pieces
Dangerous Threads$12.1040 rev
Green Color Novelty Real Lucky Rabbit Foot Keychain
Novelties Company$7.66106 rev
All Natural Lucky Rabbit Foot Keychain (Tan/Tawny White)
LoneAlaskanGypsy$7.211,181 rev
Treasure Gurus Real Rabbit Fur Rabbits Foot Car Keychain
TREASURE GURUS, LLC$7.86386 rev
All Natural Lucky Rabbit Foot Keychain (Natural White)
LoneAlaskanGypsy$6.231,181 rev
Trending
90-day click momentumAll Natural Lucky Rabbit Foot Keychain (Tan/Tawny White)
LoneAlaskanGypsy$7.214.3★
Dangerous Threads Rabbit Rabbits Foot Keychain White/Natural 5 Pcs
Dangerous Threads$14.964.4★
All Natural Lucky Rabbit Foot Keychain (Dusty White)
Vosaplk$6.624.2★
All Natural Lucky Rabbit Foot Keychain (Natural White)
LoneAlaskanGypsy$6.234.3★
Dangerous Threads Rabbit Rabbits Foot Keychain Red 4 pieces
Dangerous Threads$12.104.1★
What buyers say about rabbits foot
What buyers praise and complain about, mined from review topics.What buyers love
“decent price”
“Great quality”
“Fun gift”
“Well presented and seem durable as a keychain”
“its actually the perfect size”
“Its sturdy and well-made, holding up perfectly with daily use”
“Colors are beautiful”
“It is as described”
“Nice, Soft, and Clean Rabbits Feet”
“Look and feel fantastic”
What buyers complain about
“fell apart”
“not lasting quality”
“Bad SMELL”
“its not the bright green”
“Junk- comes loose from key ring”
“Crumbled parts and it fell apart right out of the package”
“Get dirty real quick”
“Cheap plastic holders”
“Cheap”
Top return reasons
Common questions
- Is rabbits foot profitable to sell on Amazon United States?
- The niche generates $62K/yr across 13 tracked products. 90-day search growth is -21.7%. Flapen's verdict: Skip it (34/100).
- How competitive is the rabbits foot niche?
- 7 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in rabbits foot?
- Top complaints mined from reviews: Durability, Quality-Overall, Smell. The return rate is 1.6%.
- When does demand for rabbits foot peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the rabbits foot niche?
- Listings span $6.23–$14.96; the average listing price is $10.27 (sweet spot $15–$100). The average incumbent carries 478 reviews — the moat a new listing must climb.