r&m richards
Skip itHigh returns (30.9%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$72.04avg listing price — sweet spot $15–$100
Review moat
Good588.12avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Price range
Bad$10.07–$578.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$46K$46K/yr · 641K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad30.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, r&m richards is a $46K/yr Amazon United States market (641K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
r&m richards market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #7,519
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 49%
- Out of stock
- 3.5%
- Avg brand age
- 30 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
86
Top-5 brand share
75%
Top 20: 91%
Top-5 click share
16%
Top 20: 33%
Open market
23%
- R&M Richards58%
- VOUIAO7%
- Pinup Fashion5%
- Ever-Pretty3%
- EYWOL3%
- SCOMCHIC2%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -0.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.1×
Top r&m richards search terms
- r&m richards dresses112K/yr
- plus size gowns and evening dresses44K/yr
- r & m richards dresses43K/yr
- rm richards dresses for women43K/yr
- r and m richards dresses36K/yr
- r&m richards formal dresses52K/yr
- r&m richards36K/yr
- ever pretty dresses29K/yr
- taffeta dress25K/yr
- fancy plus size dresses23K/yr
Top r&m richards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R&M Richards Womens Elegant Floral High-Low Chiffon Dress W/ 3/4 Sleeve Sheer Cropped Bolero | Daytime Whimsical Sundress
R&M Richards$92.434.3★23 rev
R&M Richards Womens Elegant Floral Organza Evening Gown W/Illusion Neckline & Self Tie Sash - Wedding Guest Cocktail Party
R&M Richards$63.150.0★0 rev
R&M Richards Womens 2-Piece Tank Dress with Necklace & 3/4 Sleeve Sheer Jacket for Mother of the Bride Formal Occasions
R&M Richards$72.043.9★21 rev
R&M Richards Womens Elegant Floral Print Maxi Gown W/Flutter Sleeves | V-Neck Pleated Evening Dress | Cocktail & Party
R&M Richards$116.064.6★4 rev
R&M Richards Womens Elegant Floral Print Maxi Gown W/Flutter Sleeves | V-Neck Pleated Evening Dress | Cocktail & Party
R&M Richards$102.454.6★4 rev
Newest
by launch date
Long Lace Mother of The Groom Dresses for Wedding V Neck Ruched Taupe Formal Evening Gown Size 2
SGBMDW$71.4414 rev
R&M Richards Womens Elegant Floral Organza Evening Gown W/Illusion Neckline & Self Tie Sash - Wedding Guest Cocktail Party
R&M Richards$63.150 rev
R&M Richards Womens Elegant Metallic Knit Evening Gown W/Tiered Ruffle Skirt & Rhinestone Waistband - Cocktail Party Style
R&M Richards$159.330 rev
R&M Richards Womens Elegant Sequin Lace Peplum Evening Gown with Flowing Chiffon Skirt for Wedding Guest and Cocktail Attire
R&M Richards$94.680 rev
R&M Richards Womens Elegant Floral Print Maxi Gown W/Flutter Sleeves | V-Neck Pleated Evening Dress | Cocktail & Party
R&M Richards$116.064 rev
Trending
90-day click momentumR&M Richards Womens Elegant Floral Print Maxi Gown W/Flutter Sleeves | V-Neck Pleated Evening Dress | Cocktail & Party
R&M Richards$84.714.6★
R&M Richards Womens Elegant Floral Print Maxi Gown W/Flutter Sleeves | V-Neck Pleated Evening Dress | Cocktail & Party
R&M Richards$116.064.6★
R&M Richards Womens Elegant Floral Organza Evening Gown W/Illusion Neckline & Self Tie Sash - Wedding Guest Cocktail Party
R&M Richards$63.150.0★
R&M Richards Womens Elegant Metallic Knit Evening Gown W/Tiered Ruffle Skirt & Rhinestone Waistband - Cocktail Party Style
R&M Richards$159.330.0★
R&M Richards Womens Elegant Sequin Lace Peplum Evening Gown with Flowing Chiffon Skirt for Wedding Guest and Cocktail Attire
R&M Richards$94.680.0★
What buyers say about r&m richards
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Very comfortable”
“Very flattering”
“Well constructed for the price”
“Material was soft and good quality”
“Color is perfect”
“Looks like the picture”
“good value”
“great quality stretchy material”
“fluffy”
What buyers complain about
“Size down”
“Cheap material”
“It was not well made”
“when it arrived it was so dark it was almost brown”
“sometimes it is hard to find a length that works for me”
“Nothing like the picture”
“Terribly wrinkled”
“Get a size bigger if you have big chest”
“Beautiful dress, no stretch-so if you are blessed in the chest you may need a minimizer to make it work”
“Arrived used and covered in dog hair”
Top return reasons
Common questions
- Is r&m richards profitable to sell on Amazon United States?
- The niche generates $46K/yr across 169 tracked products. 3 of 51 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the r&m richards niche?
- 42 brands and 86 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in r&m richards?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 30.9% — above our launch gate.
- When does demand for r&m richards peak?
- Demand peaks in Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the r&m richards niche?
- Listings span $10.07–$578.27; the average listing price is $72.04 (sweet spot $15–$100). The average incumbent carries 588 reviews — the moat a new listing must climb.