Is quilted jackets for women profitable to sell on Amazon United States?

The niche generates $61K/yr across 65 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -66.1%. Flapen's verdict: Skip it (43/100).

How competitive is the quilted jackets for women niche?

33 brands and 42 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in quilted jackets for women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 20.5% — above our launch gate.

When does demand for quilted jackets for women peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec; the busiest month runs 14.6× the quietest.

What does it cost to enter the quilted jackets for women niche?

Listings span $21.11–$170.37; the average listing price is $40.37 (sweet spot $15–$100). The average incumbent carries 535 reviews — the moat a new listing must climb.

quilted jackets for women

Skip it

Soft demand (-66.1% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$40.37

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good534.66

avg incumbent reviews — the moat a new listing must climb

Price range

Good$21.11–$170.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$61K

$61K/yr · 937K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-66.1%

90-day search growth — must beat 0% to launch

Returns

Bad20.5%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, quilted jackets for women is a $61K/yr Amazon United States market (937K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

quilted jackets for women market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $61K–$81K; units × avg price
Conversion rate: 0.2%
Avg BSR: #116
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 15.3%
Avg brand age: 38 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

26%

Top 20: 59%

Open market

42%

Dokotoo17%
Yimoon16%
Omoone9%
Flygo7%
Wyeysyt5%
Bianstore4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -66.1% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.6×

Open Trend

Top quilted jackets for women search terms

quilted jackets for women748K/yr -68.0%0.1% conv.
quilted jacket women46K/yr -50.6%0.1% conv.
womens anorak jacket16K/yr -48.0%0.0% conv.
quilted coats for women28K/yr -69.8%0.1% conv.
quilted womens jacket21K/yr -65.3%0.1% conv.
quilted puffer jacket women17K/yr -64.7%0.1% conv.
lite jackets for women5K/yr -26.1%0.0% conv.
womens quilted jackets15K/yr -68.0%0.2% conv.
jackets for plus size women9K/yr -65.3%0.0% conv.
womens jacket no hood6K/yr -44.0%0.0% conv.

All search terms

Top quilted jackets for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yimoon Womens Cropped Puffer Quilted Jacket Vintage Floral Print Open Front Lightweight Short Jacket Outwear (Red-XS)

Yimoon$27.804.3★603 rev

Wyeysyt Womens Valentines Day Cropped Puffer Quilted Jacket Cardigan Floral Printed Lightweight Long Sleeve Open Front Coats(Pink-M)

Wyeysyt$30.004.3★379 rev

Dokotoo Womens Quilted Jackets Jet Stream Long Sleeve Puffer Fall Jacket Casual Thicken Button Down Lightweight Winter Outerwear Coats for Women 2026 Trendy Small

Dokotoo$43.964.2★524 rev

Dokotoo Womens Puffer Jacket Casual Lightweight Quilted Jackets for Women Stand Collar Button Down Winter Coats Thicken Warm Outerwear Coat with Pockets Green Medium

Dokotoo$44.354.2★524 rev

Flygo Womens Oversized Quilted Lightweight Jacket Button Down Puffer Padded Outerwear with Pocket(Black-M)

Flygo$39.464.2★433 rev

Newest

by launch date

Levis Womens Diamond Quilted Cotton Jacket Light Wash Denim Medium

Levi's$70.6118 rev

6mo ago

Amazon Essentials Womens Regular-Fit Quilted Jacket Black Medium

Amazon Essentials$35.53135 rev

7mo ago

Michael Kors Womens Diamond Quilted Jacket for Women Stylish Lightweight Jacket with Trim Detail Khaki Small

Michael Kors$75.9953 rev

10mo ago

Glamaker Jean Jacket Women Denim - Long Sleeve Button Down Diamond Quilted Lightweight Jackets Fall Winter Shacket Coats Grey Blue L

Glamaker$21.58160 rev

1y ago

Flygo Womens Oversized Quilted Lightweight Jacket Button Down Puffer Padded Outerwear with Pocket(Black-M)

Flygo$39.46433 rev

1y ago

What buyers say about quilted jackets for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“This coat fits great”

Warmth19%

“Keeps you warm”

Weight Light10%

“Lightweight and comfortable”

Quality-Overall8%

“well made”

Comfort-Overall7%

“Comfy and warm”

Shape/Style4%

“Good quality and styling”

Value For Money4%

“great for price”

Color4%

“Beautiful colors”

Advertised Vs Actual Product2%

“does the job”

Soft Feel2%

“Its really soft”

What buyers complain about

Size-Overall28%

“Runs a little small”

Quality-Overall7%

“Cheap”

Value For Money4%

“Waste of money”

Advertised Vs Actual Product3%

“I don't appreciate deceptive or cutsie advertising”

Thickness3%

“Omg this is way thin”

Material Quality3%

“the fabric is not cotton”

Color3%

“Color on the picture is a little misleading”

Shape/Style2%

“not stylish”

Pockets/Compartments2%

“Only complaint would be it could use more pockets”

Smell2%

“Its smelled like burnt rubber right out of the package”

Top return reasons

Size-Overall50%

Sleeve Fit8%

Material Quality5%

Color5%

Chest Fit4%

Shoulder Fit3%