Quilted Jacket

Shoppers searched for this 943K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

943K

Growth, 90 days vs prior 90

-52.2%

Conversion, latest week

0.1%

Market size, estimated

$30Ka year

Peak month

October7.6× the quietest month

Top search term

barn jackets for women322K searches a year

Listings sell for $39.29 on average, from $18.62 to $111.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $39.29 that is $0 to $4K a year per listing.

Average price

$39.29inside the $15 to $100 sweet spot

Price range

$18.62–$111.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

18.9%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #384 within Coats, Jackets & Vests. It carries 111 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

9.4%

Average rank

#384in Coats, Jackets & Vests

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

111per listing

Listings tracked

43

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months