quilted jacket
Skip itSoft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.29avg listing price — sweet spot $15–$100
Review moat
Great110.56avg incumbent reviews — the moat a new listing must climb
Price range
Great$18.62–$111.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Bad$30K$30K/yr · 943K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.2%90-day search growth — must beat 0% to launch
Returns
Bad18.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, quilted jacket is a $30K/yr Amazon United States market (943K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
quilted jacket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #384
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 9.4%
- Avg brand age
- 34 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
23
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
37%
Top 20: 74%
Open market
38%
- GTLIAE26%
- GALMINT11%
- Aimiray9%
- Zoziiee6%
- Yeokou5%
- Megfie5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -52.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.6×
Top quilted jacket search terms
- barn jackets for women322K/yr
- barn jacket175K/yr
- womens barn jacket123K/yr
- barn coat women43K/yr
- barn jacket women33K/yr
- barn coat39K/yr
- cropped barn jacket women11K/yr
- womens barn coat30K/yr
- cropped barn jacket10K/yr
- womens barn jackets19K/yr
Top quilted jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Olive-M)
GTLIAE$38.654.2★143 rev
GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Brown-S)
GTLIAE$38.464.2★143 rev
Megfie Womens Cropped Jacket Contrast Collar Utility Coat Cargo Jacket Barn Jacket Outwear with Pockets(0836-Khaki-M)
Megfie$35.164.4★241 rev
Aimiray Womens Barn Cropped Jacket Windproof Casual Plaid Bomber Jacket Spring Cotton Coats with Pockets(Beige-S)
Aimiray$35.974.1★57 rev
Zoziiee Womens Cropped Bomber Jacket Corduroy Collar Barn Coat Lightweight Utility Zip Up Cotton Canvas Workwear(Dark beige S)
Zoziiee$38.594.3★33 rev
Newest
by launch date
ELLEVEN Barn Jackets for Women Business Casual Outfits Fall Winter Cropped Corduroy Quilted Oversize Jacket Women Coat Chaquetas De Mujer Cotton Outerwear Trendy Barbour Cut Brown Large
ELLEVEN$37.7135 rev
ELLEVEN Oversized Denim Barn Jacket for Women Contrast Collar Boyfriend Jean Jackets Outwear Shacket Outfits with Pockets Khaki Medium
ELLEVEN$35.5024 rev
GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Olive-M)
GTLIAE$38.65143 rev
GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Brown-S)
GTLIAE$38.46143 rev
GTLIAE Barn Jackets for Women 2025 Fall Oversized Utility Cotton Coat Corduroy Collar Vintage Workwear with Pockets(Brown-M)
GTLIAE$38.46143 rev
Trending
90-day click momentum
Oymyakon Women Cropped Jacket Contrast Collar Utility Coat Button Down Barn Jacket Fall Casual Cargo Jackets Outwear Armygreen S
Oymyakon$34.104.1★
Dqbeng Womens Short Trench Jacket Plaid Lining Button Front Lightweight Classic Casual Outerwear with Pockets (Camel-Small)
Dqbeng$39.684.5★
UEAL Cute Spring Jacket For Women 2026 Casual Green Plaid Military Casual Barn Jackets Large Green
UEAL$18.624.4★
Aimiray Womens Barn Cropped Jacket Windproof Casual Plaid Bomber Jacket Spring Cotton Coats with Pockets(Beige-M)
Aimiray$36.434.1★
Lioness Womens Workwear Barn Jacket Stone S
Lioness$111.003.7★
What buyers say about quilted jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“This jacket is also a quality, functional piece”
“This jack is light”
“It is also cheaper than the ones that cost a lot of money”
“The lining is super cute too”
“beautiful nice color also”
“Cute style”
“comfortable”
“Looks exactly as advertised”
“It has plenty of pockets, provides a perfect touch of warmth while being lightweight to wear, and can be adjusted to provide different styles of fit. like the side slits, fully buttoned, etc”
What buyers complain about
“Too big”
“Just looks a little too cheap for me”
“Thin and material hard”
“The color was off for me- I bought the black also”
“sleeves were too long”
“Took expensive to return”
“Doesn't really breath”
“The arms were kind of short as well as the body of the jacket”
“Rough material with no lining”
“It is a little heavier than I imagined”
Top return reasons
Common questions
- Is quilted jacket profitable to sell on Amazon United States?
- The niche generates $30K/yr across 43 tracked products. 1 of 25 products launched in the last 360 days are still selling. 90-day search growth is -52.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the quilted jacket niche?
- 19 brands and 23 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in quilted jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thin. The return rate is 18.9% — above our launch gate.
- When does demand for quilted jacket peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
- What does it cost to enter the quilted jacket niche?
- Listings span $18.62–$111.00; the average listing price is $39.29 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.