Quay Aviator Sunglasses for Women
FailShoppers spend an estimated $17K a year here, so Quay Aviator Sunglasses for Women is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $17K/yr32K searches / yr
- 90-day growth
- +18.2%search demand this quarter
- Competition
- 37%top-5 click share · 13 brands · 43 sellers
Flapen Score
Quay Aviator Sunglasses for Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Quay Aviator Sunglasses for Women is stronger. Inside it, weaker.
Market
The Quay Aviator Sunglasses for Women market on Amazon at a glance
Shoppers on Amazon United States searched for Quay Aviator Sunglasses for Women 32K times last year and spent an estimated $17K. The top 5 brands take 90% of clicks. Demand peaks in Apr–Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +18.2%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $17Ka year
- Peak month
- July2.3× the quietest month
- Top search term
- quay aviator sunglasses for women20K searches a year
02 · Price
A sale here is worth $49.69.
Listings sell for $49.69 on average, from $13.50 to $98.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $49.69 that is $0 to $5K a year per listing.
- Average price
- $49.69inside the $15 to $100 sweet spot
- Price range
- $13.50–$98.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #1,795 within Sunglasses & Eyewear Accessories. It carries 1,447 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 10.6%
- Average rank
- #1,795in Sunglasses & Eyewear Accessories
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 1,447per listing
- Listings tracked
- 40
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Quay Aviator Sunglasses for Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
13 rising
Sellers
43
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
37%
Top 20: 80%
Open market
8%
- Brand 175%
- Brand 27%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (7 brands, 8%)
Demand
Quay Aviator Sunglasses for Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.3×
Search terms
Top Quay Aviator Sunglasses for Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- quay aviator sunglasses for women20K/yr
- quay high key5K/yr
- quay high key mini5K/yr
- quay high key sunglasses1K/yr
Reviews and returns
What reviews say buyers love and hate about Quay Aviator Sunglasses for Women
We read the reviews and the return reasons for every product selling here.
“too big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Quay Aviator Sunglasses for Women questions
Answered from the same tracked data.