Puss in Boots Hat
FailShoppers spend an estimated $25K a year here, so Puss in Boots Hat is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $25K/yr123K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 60%top-5 click share · 9 brands · 12 sellers
Flapen Score
Puss in Boots Hat against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Puss in Boots Hat is stronger. Inside it, weaker.
Market
The Puss in Boots Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Puss in Boots Hat 123K times last year and spent an estimated $25K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $25Ka year
- Peak month
- October59.0× the quietest month
- Top search term
- puss in boots hat102K searches a year
02 · Price
A sale here is worth $26.69.
Listings sell for $26.69 on average, from $9.61 to $38.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.69 that is $0 to $3K a year per listing.
- Average price
- $26.69inside the $15 to $100 sweet spot
- Price range
- $9.61–$38.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 9.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #909 within Boys. It carries 73 reviews at 3.94 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 10.1%
- Average rank
- #909in Boys
- Average rating
- 3.94 starsAmazon United States average 4.42 stars
- Average reviews
- 73per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Puss in Boots Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
12
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
8%
- Brand 155%
- Brand 216%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 8%)
Demand
Puss in Boots Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 59.0×
Search terms
Top Puss in Boots Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puss in boots hat102K/yr
- puss n boots hat8K/yr
- puss and boots hat13K/yr
Reviews and returns
What reviews say buyers love and hate about Puss in Boots Hat
We read the reviews and the return reasons for every product selling here.
“Its a little small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puss in Boots Hat questions
Answered from the same tracked data.









